As well as finding a wide and complete showcase of the best technologies in the sector, visitors to the 25th edition of SIMEI can attend conferences, seminars, study and debate sessions held by the main players of an important market, the bearer of the Made in Italy brand throughout the world. A market accounting for a substantial component of Italy's exports that determines to a considerable extent the features of the global economy.
"Cune (an acronym for Compañía Vinícola del Norte de España) was founded by brothers Eusebio and Raimundo Real de Asúa in 1879. Now one of Rioja's most important wineries, Cune was among the 19th century producers that helped define classic Rioja."
France cut its outlook for wine production for a fourth time after botrytis rot due to wet weather caused grape losses in Bordeaux and Burgundy, adding to damage from poor flowering and summer hailstorms.
A study by price comparison site mySupermaket has found that the likes of Tesco, Sainsbury's and Asda artificially inflate wine prices before slashing them in order to give the appearance of a bargain.
While previous efforts at building big-volume French wine brands in the U.S. have faltered, a recent loosening of blending rules and a new marketing push for the pan-French Vin de France category have made producers bullish about growth prospects in the world's biggest wine market.