Now that the Chinese interest in wine is growing, it was only a matter of time before someone had the bright idea to make a television series about it.
David Dearie, CEO of the world's second largest wine company Treasury Wine Estates, explains how the Chinese consumer's appetite for red wine is presenting exciting opportunities in Asia.
Among other things, the report, "Hidden in Plain Sight: China's Clandestine Tiger Trade," alleges that the government is allowing the use of captive-bred tiger bones for tonic wines thought to have medicinal properties.
The top wines from the first Decanter Asia Wine Awards were cast into the spotlight as the competition handed out its prestigious International Trophies in Hong Kong earlier today.
Chinese will import wine at a slower pace as the country's domestic wine production increases - while the world's most populous nation is set to become the world's second-biggest wine consumer by 2016.
Among all the major countries, the UK was the fastest growing export market for Lebanese wines in 2012. Total exports to the UK was increased by 7.9 percent to $14.3 million, whereas sales in the U.S. and France went up by 29.8 percent to $1.9 million and by 4.8 percent to $2.4 million, respectively.
Any business with international aspirations will have China in its sights. Consumption of imported wines and spirits is increasing rapidly, particularly in relation to high end products, which are seen as reflecting power and sophistication upon their consumers, or those giving such items as present. The current opportunities for Western brands seem limitless.
African Passion line consists of seven varieties of wines including Cabernet Sauvignon, Merlot, Cabernet Sauvignon Merlot, Moscato, Sauvignon Blanc, Chardonnay and Chenin Blanc.