Winebusiness.com - Homepage for the Wine Industry

Off-Premise Wine Sales Increase 2.2 Percent in January


Date: 02/14/12

Sweet reds and Moscato show tremendous growth

Off-premise wine sales data increased 2.2 percent from the same period of the previous year in the 4 weeks ending January 7, 2012, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 2.3 percent.

img 1

Domestic wine sales increased 4.3 percent while imported wine sales fell 2.8 percent in the 4 weeks ending January 7. In case volume during that same period, domestic wines increased 1.8 percent while imported case volume fell 4.2 percent.

Of note are the sweet red and Moscato/Muscat categories, which both had tremendous growth. The sweet red category grew 154.3 percent in the 4 weeks ending January 7 and Moscato was up 54.6 during the same period. In the 13 weeks ending January 7, sweet red wine sales grew 172.5 percent and Moscato sales grew 59.3 percent.

In the 4 weeks ending January 7, most of the growth took place in the over $20 price segment, followed by the $9 to $11.99 segment. Wine sales for the over $20 segment grew 11.9 percent while the $9 to $11.99 segment grew 10.4 percent. In volume, the over $20 segment grew 12.5 percent while the $9 to $11.99 segment was up 13.3 percent.

In the 13 weeks ending the same period, wine sales for the over $20 segment grew 9.4 percent and the $9 to $11.99 segment grew 9.3 percent. In volume, the over $20 segment was up 10.6 percent and the $9 to $11.99 segment was up 11 percent.

Wine sales in the $0 to $2.99, $3 to $5.99 and $6 to $8.99 price segments all fell in the 4 weeks ending January 7.

The full data is available to Wine Business Insider subscribers. If you are an Insider subscriber, click here for the full data or subscribe to the Insider to get access.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Oct 17, 2014 at 3:21PM PDT
- used barrels  •  Oct 17, 2014 at 12:17PM PDT
- used barrels  •  Oct 16, 2014 at 12:52PM PDT
- used barrels  •  Oct 16, 2014 at 9:46AM PDT
- used barrels  •  Oct 16, 2014 at 7:30AM PDT

latest real estate

- real estate  •  Oct 17, 2014 at 1:15PM PDT
- real estate  •  Oct 17, 2014 at 11:25AM PDT
- real estate  •  Oct 17, 2014 at 9:31AM PDT
- real estate  •  Oct 8, 2014 at 2:41PM PDT
- real estate  •  Oct 7, 2014 at 9:12PM PDT

latest used equipment

- used equipment  •  Oct 18, 2014 at 10:55AM PDT
- used equipment  •  Oct 17, 2014 at 3:59PM PDT
- used equipment  •  Oct 16, 2014 at 5:41AM PDT
- used equipment  •  Oct 15, 2014 at 11:21AM PDT
- used equipment  •  Oct 14, 2014 at 3:33PM PDT

latest services & supplies

- services & supplies  •  Oct 16, 2014 at 12:18PM PDT
- services & supplies  •  Oct 14, 2014 at 12:57PM PDT
- services & supplies  •  Oct 10, 2014 at 1:21PM PDT
- services & supplies  •  Oct 10, 2014 at 11:51AM PDT
- services & supplies  •  Oct 10, 2014 at 11:14AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.