Winebusiness.com - Homepage for the Wine Industry

New Beverage Industry Professional Seminars Focus on Northwest Needs


Date: 06/16/14

PRESS RELEASE

PORTLAND, OR—A new series of intensive and interactive training seminars designed to boost the sales and marketing effectiveness of Northwest beverage industry professionals is being launched this August by Ferment Marketing, with the sponsorship of The Northwest Wine Studies Center at Chemeketa Community College, in Salem, Oregon.

Concentrating on immediately useable content in a working session format, each seminar covers a subject vital to the success of craft wine, beer, spirits, cider, and sake professionals.

Seminar titles reflect the practical focus of the class content: Define and Strengthen Your Brand, Create Your Marketing Plan, Tasting Room Operations Management, Direct Sales Strategies & Tactics, Working with the Media, Export Strategies and Management Details, Events that Engage and Sell, Maximizing Club Sales, Understanding Oregon’s AVAs and Core Varietals.

”These seminars being delivered by Ferment Marketing through Chemeketa address the growing need for stronger marketing, direct to consumer sales, club and event management, and employee relations skills in our regional wine and beverage industries,” - said Michael Q. Adams, wine business instructor at Chemeketa’s Northwest Wine Studies Center.

“They also reflect Chemeketa’s mission of offering hands-on, practical information that will give attendees skills that can be applied immediately to their careers and businesses,” he said.

Each seminar is conducted by experienced Northwest sales and marketing experts with special knowledge of the regional beverage industry’s unique challenges and opportunities. Class size is limited to 25 participants to ensure personal attention.

The seminars are scheduled for each Tuesday in August, and Tuesday, Sept. 2. For the complete schedule of seminars please visit the Ferment Marketing info page at http://www.fermentmarketing.com/professional-education.html.

Classes will be held in the Erath Lab at the Chemeketa Community College Eola Center in West Salem, a centrally located venue with easy access to Portland, Bend, Eugene and the Oregon Coast. Each seminar is $125, with discounts available to current Chemeketa students who will be required to show student ID at check in.

To register, or to learn more about the seminars, content, and instructors, visit http://www.fermentmarketing.com/professional-education.html.

About Ferment Marketing

Ferment Marketing is a brand development, marketing, and communications consultancy that delivers great ideas and swift, thoughtful action to increase the sales success of Northwest beverage businesses. Founded by marketing veteran Dewey Weddington, Ferment Marketing focuses on beverage and craft food producers.

About The Northwest Wine Studies Center at Chemeketa Community College

The Northwest Wine Studies Center at Chemeketa Community College is a leading wine industry resource that provides continuing education and degree programs in vineyard management, winemaking, and wine business. Visit go.chemeketa.edu/winestudies
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest real estate

- real estate  •  5 hours ago
- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  yesterday at 2:08PM PDT
- used equipment  •  Aug 31, 2014 at 5:43PM PDT
- used equipment  •  Aug 31, 2014 at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.