Wine Industry PR Veterans Establish New Cooperative Business
(NAPA, Calif.) – Wine Industry public relations experts Tim McDonald and Rusty Eddy, in a move to build a new full-service wine country agency, will combine their two independent PR/Marketing agencies as of Jan. 1, 2014. The new agency will retain McDonald’s former business name, “Wine Spoken Here,” and will keep Eddy’s Sonoma County business office. Wine Spoken Here will operate offices in both Napa and Healdsburg “to better serve existing clients and to be closer to future business,” according to McDonald.
The new agency’s client base includes Goelet Wine Estates (Clos du Val, Taltarni, Domaine de Nizas, and Clover Hill), Blends Wines, Inc. (Renwood, VistAlba, Tomero and Argento, Garzon), Pacific Highway Wines & Spirits (Robert Oatley, Wild Oats, Douglas Green, Bellingham, Boschendal, Chakras and Luna Nuda), DAOU Vineyards, Jamieson Ranch Vineyards (Jamieson Ranch, Reata, Light Horse), Longoria Wines, WineSmith and Middleton Family Wines.
“We’ve known each other for many years, and it’s a mystery why we didn’t think about doing this sooner,” said McDonald. He has been working in the wine industry since 1982 with previous PR experience with Heublein Wines Group, Geyser Peak, Trinchero Family Estates and E&J Gallo. McDonald opened Wine Spoken Here as an independent PR agency in 2005.
Eddy had just recently established his new business in Healdsburg after six years with Middleton Family Wines in Paso Robles. He’s been in the wine business since 1982 and in addition to a cellar and vineyard background, has had PR stints at Fetzer Vineyards, Glen Ellen/Benziger Wines, Vintage New World (Hogue Cellars, Kim Crawford Wines) and R.H. Phillips. He also owned a previous business in Sonoma, R. Eddy Communications.
Wine writer Dan Berger, a long-time friend to both Eddy and McDonald, commented that “very few people have reached the level of public relations professionalism that Rusty and Tim have offered for decades. Their merger measurably improves the capacity of both to add skills in this vital area of
the wine business.”