Winebusiness.com - Homepage for the Wine Industry

Bacchus Capital Management Starting Sales and Marketing Company


Date: 11/05/13

Representing Sbragia Family Vineyards, DeLille Cellars and Madrigal Family Winery
by Cyril Penn

Bacchus Capital Management, the private equity firm, has announced the launch of BCM Wineworks, a new sales and marketing company that will represent Sbragia Family Vineyards, DeLille Cellars and Madrigal Family Winery, three of its portfolio brands.

BCM Wineworks will directly represent these three wineries.

Putting the three together is seen as a more personal way to take the wines to market than using a third-party sales and marketing company would be. “We think that with these three great artisanal brands and their iconic winemakers, they represent a strong portfolio in the marketplace, so we can talk directly to our wholesalers, consumers, retailers, restaurateurs in a way that we couldn’t when they were all disparate,” Sam Bronfman II, Co-founder and Managing Partner of Bacchus Capital Management told winebusiness.com.

Bronfman will serve as Chairman, Steve Cousins as President and Jay Soloff as the Vice President of National Sales. Bill Piersol will be Senior Advisor of Marketing and Planning.

Sbragia Family Vineyards has long been represented by Treasury Wine Estates, an outgrowth of Ed Sbragia’s career at Beringer. Bronfman noted that DeLille and Sbragia are well represented throughout the country and said he expects Madrigal to benefit, as it will be flanked by other strong brands.

img 1
BCM Wineworks Management Team (L-R) Sam Bronfman, Chairman; Jay Soloff, Vice President of National Sales; Bill Piersol, Senior Advisor of Marketing & Planning, Steve Cousins, President.
 

The idea of putting the sales and marketing entity together started during a best-practices seminar last summer.

The new unit will officially start business in January with an administrative office located at DeLille. One of the first orders of business is to fill a couple sales management positions.

Bacchus co-founder and managing director Peter Kaufman said the new sales and marketing entity could serve other wineries at some point or could possibly continue beyond Bacchus’ current investors. “The way we approach the investing and everything we do is to be flexible, nimble, and look at opportunities and try to create them,” he said. “This is one we like today.”

Additional Bacchus portfolio companies include: Andretti Winery; Maritime Wine Trading Collective; Panther Creek Cellars; as well as Wine by Joe/Dobbes Family Estate.

Bacchus previously had finance deals with Cameron Hughes Wine and Qupé.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  yesterday at 2:41PM PST
- real estate  •  yesterday at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  yesterday at 9:19AM PST
- used equipment  •  Jan 24, 2015 at 2:30PM PST
- used equipment  •  Jan 23, 2015 at 5:04PM PST

latest services & supplies

- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.