- Homepage for the Wine Industry

New Releases: Anivin de France Introduces Vin de France Wines to the U.S. Market

Date: 10/22/13

A New Generation of French Wines for the American Palate


October 22, 2013 – Anivin de France, a French wine trade education and promotional organization, has introduced Vin de France wines to the U.S. market. Vin de France wines represent a simplification for the French offer in the USA market with a focus on four key elements all clearly distinguished on the label: 1. wine brand 2. the taste profile through the varietal 3. the vintage and 4. country of origin.

“Vin de France wines, represent a new way of producing wines in France designed with the international consumer in mind. Now U.S. wine consumers will have a broader range of original and accessible quality French wines. Vin de France wines will be available at different tiers of pricing to appeal to a wider population of wine drinkers.” said Bruno Kessler, president of ANIVIN DE FRANCE. “By establishing Vin de France we can offer more adaptability to appeal to new generations of wine

For the first time, winemakers are permitted to blend the best grapes from different regions in France thus guaranteeing a consistent taste profile from vintage to vintage. The wines can be either a single varietal or a blend and can show both the grape/s and the vintage on the label, along with the brand and country of origin. With three price points ? entry, mid, and premium ? Vin de France winemakers showcase the savoir faire of France, but also benefit from a freedom from regulations like their New World counterparts, allowing them to produce innovative and exciting wines.

“For the vintner, Vin de France wines offer the opportunity to use their resources in ways to create new expressions of wines. This development is an important direction in winemaking in France and is important for keeping up the evolution of taste and consumer preferences in wine,” said Valérie Pajotin, managing director for Anivin de France. “Yet, still we will offer strong attention and traceability to ensure the quality standards that are the hallmark of French wines.”

At exclusive presentations held Oct. 22 in San Francisco and Oct. 24 in New York, Kessler and Pajotin led a panel discussion to explain the new Vin de Francewines to members of the trade and press as part of a U.S. new education and promotion effort. Also participating in the panel: Thierry Coste, president, Cooperative Les Vignerons de Florensac; Laurent Delaunay, president, winemaker, Badet Clément & Co.; and Bertrand Girard, president, Val d’Orbieu.

Vin de France wines represent 25 percent of all exports to the U.S. According to Anivin de France sales of Vin de France varietal wines have more than quadrupled in the last three years.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  Jan 26, 2015 at 2:41PM PST
- real estate  •  Jan 26, 2015 at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  Jan 27, 2015 at 9:13PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 1:28PM PST

latest services & supplies

- services & supplies  •  Jan 27, 2015 at 9:52AM PST
- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.