Winebusiness.com - Homepage for the Wine Industry

Liberty School Introduces Pinot Noir and Merlot to its Portfolio of Wines


Date: 06/24/13

Paso Robles’ Hope Family Wines announced the expansion of its Liberty School label, with two new bottlings: Liberty School Pinot Noir (SRP $20) and Liberty School Merlot (SRP $16). The 2012 Pinot Noir and 2011 Merlot will initially be primarily distributed to on-premise accounts, building the brand the way the Liberty School Cabernet Sauvignon was built over the past two decades. img 1

img 2The extension into Pinot Noir and Merlot marks a natural progression for Liberty School, which produced its first Cabernet Sauvignon in 1975. The Hope family added a Chardonnay to the brand in 1997.

“We believe that wine has a place on the table for dinner every night, and Liberty School now offers a great lineup of value-priced wines to accompany any meal,” says Austin Hope, president for Hope Family Wines, which also makes Treana, Troublemaker, Candor, and Austin Hope wines. “Over the course of almost 40 years people have come to trust Liberty School for making the best value-priced Cabernet Sauvignon in America, and we hope to earn this same reputation with the other classic varieties.”

Hope Family Wines has been scouting Pinot Noir and Merlot vineyards for years, with the goal of finding sites that grow fruit capable of producing high-quality, value-priced wines that are varietally-true. Liberty School Pinot Noir is grown in three diverse microclimates of the Central Coast, including the Arroyo Seco region of Monterey, cooler areas of Paso Robles, and Paicines in San Benito County, one of the oldest growing areas in California. The majority of Liberty School Merlot comes from vineyards located in the El Pomar District of Paso Robles, with the remainder coming from cooler sites in Santa Barbara County.

About Hope Family Wines

Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Troublemaker wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now includes Austin Hope, Candor and Troublemaker wines. To learn more, go to www.hopefamilywines.com.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest grapes & bulk wine

- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST
- grapes & bulk wine  •  Dec 19, 2014 at 1:40PM PST

latest used barrels

- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 18, 2014 at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  Dec 19, 2014 at 9:10AM PST
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 3:23PM PST
- used equipment  •  Dec 18, 2014 at 11:05AM PST
- used equipment  •  Dec 18, 2014 at 9:40AM PST

latest services & supplies

- services & supplies  •  Dec 18, 2014 at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.