Winebusiness.com - Homepage for the Wine Industry

Hoffman Family Cellars Launches 3-liter Jug Exchange Program


Date: 05/22/13

Hoffman Family Cellars announced an innovative 3-liter exchange program at their tasting rooms on the Historic Sonoma Plaza and on Treasure Island in San Francisco.

Owner/winemaker Paul J. Hoffman said, "I have always been inspired to create a value driven, eco-friendly exchange program that resembles what I have seen being done in Italy and what the beer industry has done for years with the growler concept. We want to make the process as easy as it is to exchange your propane tank in addition to passing along a 15 to 25 percent savings while providing variety of specialty white and red lots from the cellar. We see this program as an option for sharing some great wine with friends and family while being green and saving some money. ”

The first offering will fall under the Headbanger Brand with wines entitled "Rock n White" and "Rock n Red." Both 3-liter packages are silkscreened with glow-in-the-dark ink. “The specific blends will vary with the consumer receiving a detailed tasting note on the lot at the time of purchase or exchange. We will even have wine club and other events where consumers can choose right from the barrel and fill their bottle,” says Hoffman.

A portion of sales proceeds will be donated to The American Cancer Society in memory of Hoffman’s late mother and father. The program will be extended to distributor and account partners in the near future.

Hoffman Family Cellars owns and makes four wine brands (Headbanger, 401K, Curveball, Atmosphere) and has two tasting rooms, one on The Historic Sonoma Square and the other on Treasure Island in the San Francisco Bay. In addition to the wine brands the company has two clothing lines, Napa Valley Surf Club and Keep Sonoma Weird. Headbanger is the official wine sponsor of national recording artist, DIGITAL SUMMER.
 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  yesterday at 1:52PM PDT
- used barrels  •  Sep 29, 2014 at 9:16AM PDT
- used barrels  •  Sep 29, 2014 at 8:09AM PDT
- used barrels  •  Sep 29, 2014 at 6:48AM PDT

latest real estate

- real estate  •  Sep 29, 2014 at 1:20PM PDT
- real estate  •  Sep 29, 2014 at 11:48AM PDT
- real estate  •  Sep 29, 2014 at 8:18AM PDT
- real estate  •  Sep 26, 2014 at 1:59PM PDT
- real estate  •  Sep 21, 2014 at 5:00PM PDT

latest used equipment

- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 28, 2014 at 4:26PM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT

latest services & supplies

- services & supplies  •  yesterday at 2:51PM PDT
- services & supplies  •  Sep 25, 2014 at 5:56PM PDT
- services & supplies  •  Sep 25, 2014 at 9:21AM PDT
- services & supplies  •  Sep 22, 2014 at 11:29AM PDT
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT

industry events

Oct 4
CA
Oct 5
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.