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Press Release: [yellow tail] Hops on the Hottest Wine Trends in U.S.A. With Three New Wines


Date: 02/12/13

Australia's [yellow tail], the #1 imported wine brand in the U.S.A., is tapping into the hottest wine trends with the February introduction of Sweet White Roo, Big Bold Red and Pink Moscato, announced exclusive marketer, Deutsch Family Wine & Spirits.

Following up the successful launch of Sweet Red Roo in 2012, [yellow tail] Sweet White Roo is a refreshing, white wine with flirty tropical notes from a blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Sweet White Roo is a delightful, anytime wine to serve chilled or mixed on its own or in white sangria. Sweet White Roo's label pops off the shelf with an eye-catching, innovative sparkle label. The suggested retail price is $7.99/750 ml and $12.99/1 liter.

If Sweet White Roo is the peppy sister to Sweet Red Roo, [yellow tail]'s Big Bold Red is the life of the party. This wine bursts with flavors of very ripe crushed raspberries and strawberries and a hint of vanilla. Shake some pepper on the steak and hit the grill while enjoying this bold red. According to Nielsen data, Red Blends are one of the hottest categories above $10, and [yellow tail] will be one of the first wine brands in America to offer the same quality at a significantly lower price. The suggested retail price is $7.99/750 ml and $12.99/1 liter.

[yellow tail] Pink Moscato is a "blush" Moscato with a bright smack of strawberry and floral notes and a kick of fizz. Pink Moscato will launch in limited release February and be introduced nationwide in August. The suggested retail price is $7.99/ml and $12.99/1.5 liter.

"[yellow tail] Moscato and Sweet Red Roo were two of Deutsch Family Wine & Spirits' most successful launches. [yellow tail] Moscato quickly became the fastest growing Moscato when it launched in 2011[1]. Sweet Red Roo launched in Spring 2012, and is already the #3 sweet red in the USA[2], ahead of brands that have been in the market much longer. Our expertise is identifying consumer needs in the marketplace and fulfilling those needs with innovative new wines. Like all wines in the [yellow tail] portfolio, these wines are ideal for entertaining and casual meals. The flavors are brilliant and food friendly, and the price point is accessible. That's why we say [yellow tail] is America's [go-to] brand," said Tom Steffanci, president, Deutsch Family Wine & Spirits www.deutschfamily.com. According to BevNetwork, pocketbook-friendly red wine blends and Moscato are among the top three wine trends for 2013. The third is Prosecco.

Data reference:
[1] Nielsen FDL, 2009, 2010, 2011
[1] Nielsen xAOC, 26 weeks ending 1.5.13

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits' brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Cigar Zin, Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal- Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao Vinos Y Vinedo, and Volteo; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE and Adult Beverage Company (USA), VILLA MASSA Limoncello (Italy) and LICOR 43 (Spain). Visit www.deutschfamily.com for more information.

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