Winebusiness.com - Homepage for the Wine Industry

Monterey County Vintners & Growers Association Restructuring


Date: 01/07/13

Stacie Jacob to lead group during transition
by Cyril Penn

The Monterey County Vintners & Growers Association announced that it is restructuring to bring greater value to its members and align fiduciary responsibilities.

The organization said a first step in the process involves realigning staff responsibilities and that Rhonda Motil’s tenure as executive director ended January 3. Motil was with MCVGA for 11 years and leaves in good standing.

Marketing expert, Stacie Jacob, owner of Solterra Strategies, has been named interim executive director. She will focus on developing and maintaining established marketing programs. Jacob will be the point person for trade and media as the organization searches for a new executive director. Jacob has worked with member-based organizations for more than 13 years and has experience leading members through the reorganization process.

The decision to restructure was a response to a tightening budget. Additionally, grant funding that helped the organization during the last couple of years is no longer available.

“We’re excited to work through this transition and are viewing this as an opportunity to position ourselves,” MCVGA president Paul Johnson said. “We have a solid plan to guide us through this transition.”

The organization plans to restructure while working toward key goals, from engaging member participation to building market share in local restaurants to building partnerships with sister wine associations: Monterey County has recently seen an emergence of new wine tasting rooms with its Carmel by the Sea wineries, Carmel Valley wineries, along with the new River Road Wine Trail, and they have formed associations to support new markets. Monterey also has an existing brand that is not solely tied to the wine industry and MCVGA. “We want to work more closely with local hospitality associations, so we have a unified brand Monterey,” Johnson told winebusiness.com.


 

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  Jan 26, 2015 at 2:41PM PST
- real estate  •  Jan 26, 2015 at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  Jan 27, 2015 at 9:13PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 7:08PM PST
- used equipment  •  Jan 27, 2015 at 1:28PM PST

latest services & supplies

- services & supplies  •  Jan 27, 2015 at 9:52AM PST
- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.