- Homepage for the Wine Industry

New Releases: Bronco Goes Organic with Green Fin from Organic Grapes for $3.99

Date: 02/24/10

Bronco Wine Company has launched Green Fin, a white table wine made with organic grapes from California sold exclusively through Trader Joes stores for $3.99 a bottle.

Bronco is the fourth largest U.S. wine company by volume according to Wine Business Monthly and may be best known as the company behind Charles Shaw, nicknamed "Two-Buck Chuck" because it sells for as little as $1.99 in many Trader Joe's locations.

The back label describes the wine as follows: "This Green Fin White Table Wine is made entirely from organically grown grapes. img 1This pale straw colored wine has very intense orange blossom and honey aromatics while delivering a full rich body with a core of pear and nectarine flavors followed by a smooth aftertaste that's long and focussed. Savor the flavor of this organically grown white table wine with your favorite meal or by itself. Enjoy!"

One review already posted to Cork'd describes the wine as: "Pale straw in the glass. Faintly citric nose, notes of honey and orange blossom. A touch of flinty granite as well. Creamy honey-orange on the palate, off-dry with decent acidity. Warm honey-apple finish, lasts awhile. Pretty good stuff for the price."

While the label does not specify the grapes used in the blend, Bronco chief executive Fred Franzia told the blend includes Sultana, Columbard and Muscat. "Green Fin is going to be a million-bottle plus-brand and Trader Joe's has the exclusive," he said. "It's real good."

Franzia said plans do call for a red table wine made with organic grapes under the Green Fin label and hinted he could soon launch another brand made with organically farmed grapes for the general market.


Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

most popular daily news links

latest used barrels

- used barrels  •  Nov 25, 2014 at 9:40AM PST
- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 12:40PM PST

latest real estate

- real estate  •  5 hours ago
- real estate  •  Nov 26, 2014 at 7:53AM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST
- real estate  •  Nov 24, 2014 at 8:44AM PST
- real estate  •  Nov 13, 2014 at 8:19AM PST

latest used equipment

- used equipment  •  Nov 25, 2014 at 8:44AM PST
- used equipment  •  Nov 21, 2014 at 11:12AM PST
- used equipment  •  Nov 21, 2014 at 8:33AM PST
- used equipment  •  Nov 21, 2014 at 8:33AM PST
- used equipment  •  Nov 21, 2014 at 8:23AM PST

latest services & supplies

- services & supplies  •  Nov 19, 2014 at 9:09AM PST
- services & supplies  •  Nov 15, 2014 at 9:18AM PST
- services & supplies  •  Nov 14, 2014 at 12:25PM PST
- services & supplies  •  Nov 12, 2014 at 10:49AM PST
- services & supplies  •  Nov 10, 2014 at 12:32PM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.