One of the larger French wine exporters, JP Chenet, has launched a sparkling wine with more fizz. The idea is that the extra effervescence helps to make the wine suitable for serving over ice in non-traditional glasses.
I admit that part of me is horrified at the prospect of serving a wine, any wine, on-the-rocks, but my own snobbery aside, this could prove to be just the beverage for a long hot summer. I admire JP Chenet’s iconoclasm and marketing savvy.
The original press release can be found here.