If you didn’t see the news release about Vintank integrating with Delectable, you can check it out here.
It's noteworthy because now wineries can communicate with consumers who’ve taken pictures of their wines in Delectable and consumers who’ve used Delectable can engage with wineries. It sounds rudimentary but it’s nontrivial.
Delectable is a wine journaling app, considered one of the best. It has a huge database of labels and uses image recognition to deliver information on wines, reviews, purchasing, etc. This recent article by Jon Bonné discusses wine apps, including Delectable.
Wineries using VinTank to track their brands on Twitter, Facebook, Instagram, Foursquare, and Vin65, can now use it to monitor Delectable too.
There are a lot of wine apps out there, more than two-thousand, covering everything from journaling to travel to buying wine, to winery apps, to winery events. In the past, VinTank published white papers, among other things, evaluating scores of wine apps. I asked Vintank’s Paul Mabray which wine journaling apps he thinks are the best.
“We’ve stopped commenting,” he said, “but the four best without question in my opinion are Delectable, Vivino, Drync, and Cor.kz. They have the best interfaces; the most users, the most invested into their apps; three of four have image recognition software; and Cor.kz is plugged into CellarTracker.”
I asked Mabray why Vintank partnered with Delectable. “I’ve been pushing for years for apps to look at this differently. Delectable sat down with us and said, ‘we wish we could enable wineries to talk to consumers.’ They wanted to. We had a great brainstorming session and said, let’s integrate.”