|Serendipity owner Judy Kingston|
Naramata's Serendipity Winery has been named 'British Columbia Winery of the Year' at the 3rd Annual New York International Wine Competition (NYIWC).
Featuring almost 1,000 submissions from more than 30 countries, the 2013 NYIWC is the only major wine competition that is judged exclusively by trade buyers by its category and retail price. The wines are tasted blind and judged on color, nose, taste, mouth-feel and finish. Each panel is asked to make a unanimous decision before announcing the winners in each category.
According to NYIWC founder Adam Levy: "This wine competition is designed for both the consumer and the trade buyer, for they both buy on quality and price. For instance, a consumer will walk into a liquor store or ask at a restaurant for the best "Merlot" at a certain price. The trade buyer also looks at their selection and will buy wines based upon the best value by category and price. Why should we not judge wine that way?"