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October 19, 2012 | 9:02 AM

Tom Wark comments on Should Wine Bloggers Matter to Wineries?

I'd love to talk with this gent, if only to explain that he's lost sight of how one properly utilizes a good review or good article to enhance one's marketing.

The idea that few folks will take a blogger's advice or recommendation and go out and buy, fails to appreciate the myriad ways a brand can utilize such a 3rd party endorsement outside the context of the medium in which it originally ran.

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