Wine Business Blog Wine Business Follow us on Twitter Wine Business Blog RSS Subscribe to Wine Business Blog by Email Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
 
October 19, 2012 | 9:02 AM

Tom Wark comments on Should Wine Bloggers Matter to Wineries?

I'd love to talk with this gent, if only to explain that he's lost sight of how one properly utilizes a good review or good article to enhance one's marketing.

The idea that few folks will take a blogger's advice or recommendation and go out and buy, fails to appreciate the myriad ways a brand can utilize such a 3rd party endorsement outside the context of the medium in which it originally ran.

Got a tip? Tell us
Authors
Search WB Blog
Recent Posts
LoCA - The Wines of Lodi, CA
What makes today's Lodi wines special?
Fermentation: The Daily Wine Blog
Conducting a Proper Blind Tasting (With Results)
Liv-ex Fine Wine Market Blog
Liv-ex 100 rises 0.3% in September
A listing of all the blogs monitored by our editors on a daily basis.
Email your comments to blog@winebusiness.com