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Monday, March 17, 2014
March 17, 2014 | 12:17 PM

A John Morgan from Lost River Winery in Washington responds to the blog post: TTB Ruling Clarifies Retailers May Bottle and Sell Refillable Wine Growlers

Actually, the Washington Bill awaiting Governor Inslee's signature would not allow retailers to fill growlers. The bill put forward by Family Wineries of Washington State, as originally proposed, would have done so (allowed growlers filling in taverns, wine and beer specialty shops, restaurants and breweries - everywhere beer can be sold in growlers - as well as in winery secondary tasting rooms). Unfortunately the Washington Wine Institute and California Wine Institute threatened to oppose the bill unless the scope was limited to winery secondary tasting rooms only.

Interestingly, neither the CWI or the WWI objected to a bill, also awaiting the Governor's signature, that would allow filling of cider growlers (wine under 7% alcohol made from apples or pears) all the places that beer growlers can be filled.

March 17, 2014 | 7:14 AM

WiVi Central Coast 2014, the wine industry's largest symposium and tradeshow on the Central Coast, starts this week at the Paso Robles Event Center. Hosted by Wine Business Monthly and Precision Ag Consulting, WiVi features a tradeshow with more than 100 exhibitors and two days of concurrent sessions that focus on regional viticulture, enology and wine marketing topics.

The seminars start Wednesday, March 19 and will feature today’s industry leaders who will address current topics relevant to grape growing, wine production and marketing on the Central Coast. The tradeshow on March 20 will bring suppliers from across the nation that want to showcase their products and services at a time and place that’s convenient and accessible for California winegrape growers and winemakers.

The Wine Business Monthly editorial team is heading down to Paso Robles tomorrow. We hope to see you there!

More information can be found at www.wivicentralcoast.com.
 

Friday, March 14, 2014
March 14, 2014 | 7:57 AM

Across the newsdesk this week is a new release from TGIC Importers, Inc. The Seducer was released in January 2014, and is targeting the "confident, adventurous, fashionable" woman.

TGIC Importers President Alex Guarachi said that The Seducer is fun, but is still a serious wine.

The Seducer 2012 uses its proprietary name Red Rendezvous for its blend characterized by red and black berries, vanilla and spice, The Seducer delivers a bold, yet graceful wine style.

The Seducer emphasizes sophistication and style with its provocative packaging and will retail for $14.99.

Thursday, March 13, 2014
March 13, 2014 | 8:40 AM

An infographic from Matrix Video Productions shows how to create a successful YouTube video. According to Matrix, Youtube is the sixth most popular content marketing tactic, and 70 percent of B2B marketers use online video with their overall strategies.

Jordan Vineyard & Winery, with their video blogs, and the Paso Robles Wine Country Alliance, with their video campaigns of Paso Wine Man, are examples of wine industry companies who are successfully using video in their marketing programs.

See tips below in this infographic on how to create a successful video.

 

by Cyril Penn | March 13, 2014 | 7:00 AM

The U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau issued a ruling yesterday clarifying how retailers can legally fill growlers with tax-paid wine for consumption off premise: by registering as tax-paid wine bottling houses.

Whole Foods, a leader in keg wine and in reusable containers, has been selling wine in growlers in Texas for the past two years, and helped pave the way for the TTB ruling. Whole Foods already serves a lot of wine on its premises that is packaged in kegs so growlers are a logical next step.

“As a market leader in terms of alternative alcohol marketing, they’re cutting edge and the concept of the reusable containers really fits their image.” Compliance Service of America principal Alex Heckathorn ‎said.

Beer is more commonly served in growlers for off premise consumption but federal regulations previously didn’t specifically permit retailers to repackage or rebottle wine.

Two states – Oregon and Texas – specifically allow retailers to fill growlers with wine for sale off-premise already. In a third state – Washington – legislation awaiting the governor’s signature would allow retailers to bottle wine for off-premise consumption. Legislation recently introduced in Tennessee would also specifically allow retailers to sell wine in refillable containers.

There’s some concern coming from industry trade groups that growlers may not be a good idea because of the risks of oxidation. There’s also some skepticism in the beer word, where retailers are increasingly offering growlers.

According to Wilridge Winery winemaker Paul Beverage, who is also with Family Winemakers of Washington, legislation to allow retailers to sell growers was initially derailed in Washington, in part because of the ambiguity about the federal rules.

“We hope to be filling growlers at Pike Place market in Seattle this summer,” Beverage said. “We’ve been doing it at our winery in the Madrona area of Seattle for two or three years now and it’s been hugely successful. People love it.”

John Morgan Comments:

Actually, the Washington Bill awaiting Governor Inslee's signature would not allow retailers to fill growlers. The bill put forward by Family Wineries of Washington State, as originally proposed, would have done so (allowed growlers filling in taverns, wine and beer specialty shops, restaurants and breweries - everywhere beer can be sold in growlers - as well as in winery secondary tasting rooms). Unfortunately the Washington Wine Institute and California Wine Institute threatened to oppose the bill unless the scope was limited to winery secondary tasting rooms only.

Interestingly, neither the CWI or the WWI objected to a bill, also awaiting the Governor's signature, that would allow filling of cider growlers (wine under 7% alcohol made from apples or pears) all the places that beer growlers can be filled.

Wednesday, March 12, 2014
by Curtis Phillips | March 12, 2014 | 11:55 AM

I'm looking forward to RAVE tomorrow (Thursday, March 13, 2014 @ Freeborn Hall, UC Davis). Although it tends to focus on research at only one institution, UC Davis, I find that the Recent Advances in Viticulture & Enology (RAVE) symposium is one of the highlight of my year. I'm particularly looking forward to David Mill's talk, "A new era in wine microbiology-routine tracking of all microbes in all places".

The slides and and abstracts for RAVE are being posted here.

I've put the full program below. The link to register by credit card is here

 

2014 Recent Advances in Viticulture & Enology
Save the Date: Thursday, March 13, 2014
Where: Freeborn Hall, UC Davis North Campus
Time: 9:00am to 4:20pm

In an effort to share its latest applied research and to quickly extend results to the wine and grape industry, the Department of Viticulture & Enology is hosting our annual research review, the 2014 Recent Advances in Viticulture & Enology, on Thursday March 13, 2014 at Freeborn Hall on the North UC Davis campus.
This is your opportunity, as an active participant in the wine and winegrape industry, to hear researchers discuss their latest projects and ongoing research in an open forum where discussion is encouraged and your input is highly regarded.
As always, due to the popularity of this annual program, you should register as soon as possible to be assured a seat.
This year’s program, which could change slightly before the class date, includes:

8:30-9:00am Coffee and Registration
Session 1: Anita Oberholster - Moderator, Cooperative Extension Specialist in Enology, Dept of Viticulture and Enology, UC Davis
9:00-9:05 Welcome and Introductions - Anita Oberholster
9:05-9:15 Department Update
David Block, Department Chair and Professor, Dept of Viticulture and Enology, UC Davis
9:15-9:50 Judging wine quality: Do we need experts, consumers or trained panelists?
Hildegarde Heymann, Professor, Dept of Viticulture and Enology, UC Davis
9:50-10:25 Plant growth regulators to control berry abscission in grapes
Matthew Fidelibus, Cooperative Extension Specialist in Viticulture, Dept of Viticulture and Enology, UC Davis
10:25-10:40 Break
Session 2: Karen Block - Moderator, Industry Relations Manager, Dept of Viticulture and Enology, UC Davis
10:40-11:15 A new era in wine microbiology-routine tracking of all microbes in all places
David Mills, Professor, Dept of Viticulture and Enology, UC Davis
11:15-12:10 Poster Highlights - Individual Researcher Flash Talks
12:10-1:40 Lunch & Poster Session
Session 3: Karen Block - Moderator
1:40-2:15 Optimizing vineyard water use through technology
Andrew McElrone, Research Scientist, USDA-ARS and Assistant Adjunct Professor, Dept of
Viticulture and Enology, UC Davis
2:15-2:50 The potential of pathogen genomics in breeding for grapevine disease resistance
Dario Cantu, Assistant Professor, Dept of Viticulture and Enology, UC Davis
2:50-3:00 Break
Session 4: Linda Bisson - Moderator, Professor, Department of Viticulture and Enology, UC Davis
3:00-3:35 Wine maturation tools
Anita Oberholster
3:35-4:10 The latest on wine oxidation
Andrew Waterhouse, Professor, Department of Viticulture and Enology, UC Davis
4:10-4:20 Concluding Remarks - Anita Oberholster

Tuesday, March 11, 2014
March 11, 2014 | 5:00 PM

via the Department of Viticulture and Enology at UC Davis

Jerry Lohr, an engineer and founder of J. Lohr Vineyards & Wines, is the recipient of the Distinguished Friend of the University Award for his outstanding professional and philanthropic achivements. Lohr was raised on a South Dakota farm and learned at a young age about the importance of soil quality, the environment and sustainable farming practices. His enterprise now sells a variety of wine and other beverages across the United States and worldwide which maintain his strong values about sustainable agriculture.
He holds positions of Director and Chair of the Wine Institute, Chair of the Marketing Committee for Paso Robles Vintners and Growers Association, and the Co-Founder of Wine Vision, a strategic planning initiative to expand global market for U.S. wine.
Lohr is a strong supporter and friend to the UC Davis Department of Viticulture and Enology, and now serves on its Board of Visitors and Fellows. He has been a key contributor in the design, planning and fundraising efforts for UC Davis' winery, brewery and food processing teaching and research complex in the Robert Mondavi Institute for Wine and Food Science.

 

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Monday, March 10, 2014
March 10, 2014 | 2:45 PM

Winejobs.com released a report detailing wine job posting trends as of February 2014. As the wine industry’s leading online job site, Winejobs.com has a unique vantage point over industry trends. The Winejobs.com index indicates that job postings in February 2014 increased 21 percent from February 2013. The index is up 23 percent so far this year.

 

The February increase in job postings was driven by increases in hospitality, sales and winemaking jobs. The hospitality index increased 45 percent from its level in February 2013, and is up 41 percent for the year.

The sales and marketing index increased 24 percent from its level in February 2013. The index is up 20 percent year-to-date.

The winemaking job index rose 13 percent from its level in February 2013, and is up 29 percent year-to-date.

About Winejobs.com
Winejobs.com is a resource for both job seekers and employers. Since the online job board is specific to the wine industry, employers will find only the most serious and qualified job candidates. With more than 6,000 jobs posted in 2013, Winejobs.com is unmatched in usage by those seeking to advance their career or grow their company in the wine industry.

About the Winejobs.com Index
The Winejobs.com Index provides a way to measure and compare trends in the wine job market. January 2007 is set with a base index of 100. The following months’ indexes reflect percentage changes since that base index, providing a quick way to gauge rises and drops in job postings. Derived from the leading online wine job board, these changes can be interpreted as industry-wide trends.

Friday, March 7, 2014
March 7, 2014 | 2:28 PM

Across the newsdesk this week from the Wines of British Columbia in Canada:

The BC Wine Institute is encouraged by BC Government's recent announcement of plans to allow the sale of BC VQA Wine from designated BC grocery store shelves by Christmas 2014.

The BC Government has outlined a unique, two-part model for liquor sales in grocery stores that will ensure convenience and choice for consumers, promote BC products and create jobs. One model will accommodate existing BC VQA Wine Store licences, as well as a limited number of new licences, to allow BC VQA Wine to be sold off designated shelves within the stores, and purchased at designated check-out tills.

"The success to date of the BCWI's BC VQA Wine Store licences, representing 2% of liquor retail outlets in the Province, but selling over 8% of all BC VQA Wine in the Province, clearly demonstrates strong consumer support for the BC Wine Industry. Expanding the model to aisles in grocery stores will help drive forward a $2 billion per year industry, create jobs and stimulate the economy" said Miles Prodan, President & CEO, BC Wine Institute.

Tuesday, March 4, 2014
March 4, 2014 | 3:13 PM

From the Paso Robles Wine Country Alliance:

In celebration of Vintage Paso: Zinfandel and Other Wild Wines, March 14 - 16, enjoy a throwback to 2011 with the Paso Wine Man video, "Zinfandel: Paso's Wine" as part of the 2014 Paso Uncorked series.

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