Louis Vuitton wine, XLV, is now on sale in Hong Kong and in online retailers. The wines from Rhone, Champagne, and Bordeaux are named after the fifth-generation family member, Xavier-Louis Vuitton, but it's his son, Quentin-Louis Vuitton, who runs the wine operations for the French fashion name.

Queintin-Louis Vuitton told consumers at the HKTDC International Wine & Spirits Fair that he has “a passion [for wine] I inherited from my father," and made several trips to Asia to understand the market and palate for wine.

The wines start at $47 U.S. for a bottle, and climb upward of $300.

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