Tasting Room Manager

Position Overview
A renowned winery in Napa Valley (Located in Napa) is seeking an experienced professional to join our team as the Tasting Room Manager. This role is pivotal in driving revenue, elevating the guest experience, and promoting the winery in alignment with our standards of excellence. The Tasting Room Manager will lead a small team, develop strategic initiatives to increase traffic, manage inventory and sales performance, and ensure an exemplary customer experience in every interaction.

Primary Responsibilities

Sales & Revenue Goals
•  Develop and implement a comprehensive outreach and sales strategy to drive qualified traffic, increase tasting room sales, and grow wine club memberships. Collaborate with the Executive Management team to achieve or exceed annual revenue and membership targets.
•  Analyze sales data and inventory depletion to create targeted sales initiatives and adjust strategies as needed. Regularly review and report on performance metrics, such as average order value, conversion rates, and customer acquisition.
•  Lead a team that actively promotes our wine club, effectively presents membership benefits, and is equipped to meet sales goals. Communicate sales goals and results on a weekly basis with the team.

Team Leadership & Development
•  Recruit, train, and mentor a team of tasting room associates. Provide coaching on customer engagement, sales techniques, and product knowledge, fostering a culture of high performance and accountability.
•  Maintain scheduling and staffing levels to align with business needs, proactively managing labor efficiency.
•  Ensure compliance with dress code and professionalism standards to maintain the upscale image of our winery, setting the example by adhering to and reinforcing these standards.
•  Conduct regular performance reviews and manage any corrective action, including Performance Improvement Plans, as necessary.

Guest Experience & Service Standards
•  Create a welcoming, customer-centric environment. Lead the team in delivering best-in-class service, from offering a warm welcoming to ensuring guests have a complete understanding of our offerings and wine club benefits.
•  Implement and uphold service protocols to provide a consistently outstanding guest experience, including presenting and tracking review cards, offering wine club collateral, and proactively asking for sales.
•  Respond to guest feedback and resolve service issues to maintain a positive reputation.
•  Regularly review mystery shopper reports to assess service quality and identify areas for improvement, ensuring that team members understand and adhere to customer service expectations.

Inventory Management & Site Operations
•  Work with the inventory team to ensure tasting room inventory needs are met.
•  Maintain appropriate inventory pars and keep storage areas clean, organized, and fully stocked.
•  Ensure timely and accurate inventory reporting for month-end closing and price book updates.
•  Maintain a clean, organized, and stocked tasting room that reflects the premium brand image of the winery.

Community & Industry Engagement
•  Establish and maintain relationships with local hotels, tasting rooms, and industry partners to drive traffic to the tasting room and corporate events through strategic collaborations.
•  Ensure participation in local wine events and hotel/B&B pourings
•  Participate in off-site events and local industry functions as a representative of the winery including CANVA, BANG and Napa Chamber of Commerce.

Requirements
•  Minimum of three years of tasting room management experience, with a proven record of meeting or exceeding revenue and membership targets.
•  Strong leadership skills, with the ability to inspire, mentor, and hold team members accountable for performance.
•  Demonstrated experience in developing and implementing sales strategies and enhancing customer experiences.
•  Excellent communication skills, both verbal and written. Ability to provide clear direction, constructive feedback, and follow up on action items.
•  Strong organizational skills, with an ability to manage multiple priorities and meet deadlines.
•  Experience working with inventory management systems and the ability to analyze data for strategic decision-making.
•  Availability to work weekends, holidays, and evenings as required.

Physical Demands
•  This role is active and involves frequent standing, walking, and using hands for tasks such as pouring wine, handling inventory, and serving guests. You’ll also be required to lift and move cases of wine, weighing up to 45 pounds. For any items over 45 pounds, assistance should be requested to ensure safe handling.

Compensation & Benefits
•  We offer a competitive salary, comprehensive health benefits, paid time off, and a 401K with company match.
•  Our culture values integrity, respect, humility, and a mindset of ownership. We reward hard work and strive to create a positive work environment where every team member can contribute to our continued success.