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Prowein World Update: Postponements and Preparations

Posted on September 10, 2020

The Coronavirus crisis continues to heavily impact the international wine sector. The trade fair ProWine São Paulo – originally scheduled for October 20 – 22, 2020 – has been postponed to October 2021. While larger events are allowed to take place again in São Paulo starting mid-October, the unclear rules issued by the government caused too much uncertainty to reliably plan ProWine and Messe Düsseldorf therefore decided  to postpone the event.

The situation in China is quite different: here ProWine in Shanghai can be held as planned from  November 10 – 12, 2020. In contrast to Brazil there are clear requirements and rules in Shanghai according to which events can be held. A number of major international country group  organizers, including the Federal Ministry of Food and Agriculture (BMEL) in cooperation with the German Wine Institute (DWI), Viniportugal, Advantage Austria (Austrian Federal Economic Chamber), Japan Sake and Shochu Makers Association as well as the GCF Group (Grands Chais de France) have already registered. This is an encouraging sign of the wine trade being ready for a re-start after months of standstill. Although not all international group exhibit organizers have decided about their participation yet due to the travel restrictions, they are actively looking for solutions, including the involvement of subsidiaries or local importers. There will also be numerous exhibitors from China represented at ProWine in Shanghai. COFCO – Great Wall and UP – Chinese Wine are  among those companies who have enlarged their exhibition space. In addition, some Chinese wine-growing regions are expected to make their first own appearance at ProWine China 2020.

The next ProWein - International Trade Fair for Wines and Spirit -  in Düsseldorf, Germany will be held in March 2021. A comprehensive hygiene concept tailored to ProWein and its specific requirements is currently being developed. The planning phase for ProWein 2021 is currently in full swing. More information will follow shortly. 

Other dates in the ProWein World calendar include ProWine in Singapore from March 2 – 5, 2021 and ProWine in Hong Kong from May 12 – 14, 2021.

For further information on visiting or exhibiting at any of the wine trade fairs in the Messe Düsseldorf program, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago


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