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Host Virtual Tastings Directly from the Vintegrate 360 DTC Suite

Posted on May 20, 2020

May 21, 2020, Santa Rosa, CA, USA-- Vintegrate, an established grape-to-glass technology company nestled in the heart of California’s wine country, is introducing Virtual Tastings as a core feature set available in all Vintegrate 360 DTC products.

The virtual tastings features, now embedded in Vintegrate 360, enables wineries to manage and host tastings from within Vintegrate 360 DTC product suite. This integrated feature allows winemakers and winery hosts to have interactive conversations with club members and other interested wine tasters directly from within the Vintegrate 360. All aspects of your virtual tasting from the invitation, through tasting to sale can be managed from within the Vintegrate 360 platform. The virtual tasting feature is a safe way to host and sponsor virtual visitors to any winery using Vintegrate 360—no additional video/web meeting/hangout software is required.

“We built this product in response to our current global situation where wineries are adapting to the impacts of the pandemic and extended stay at home orders,” said CEO Soni Lampert. “Wineries have shown an amazing ability to figure out how to stay connected to wine drinkers across the globe. This new feature embeds that functionality into Vintegrate’s 360 DTC platform, making it easy to set up and conduct a live tasting.  That way, wineries can focus on making the tasting fun rather than getting video technology required to create, manage and host the virtual tasting to work effectively.  In this feature, we’ve given the tasting room team a tool to bring the fun back in a virtual way.  Tasters can hang out with the winery team and the other tasters, enjoying the camaraderie of old friends and those they are just meeting online.”

Lampert also notes the benefit of bringing people across multiple locations and generations together for this shared experience, “It’s easy to accept an invitation to a tasting and get into the event, making a tasting easily accessible to everyone from the technology challenged to the most tech-savvy and across all geographies and demographics.  Those in remote locations can taste with those in metropolitan locations, and senior citizens can ‘rub elbows’ with millennials—this is important technology in this moment and for the long haul.”

CTO Hub Lampert explains, “Vintegrate 360’s virtual tasting room compliments our other existing features. It brings club members to the virtual table but also invites and introduces other wine drinkers to a winery, its products and people. Together, they can listen and learn from the winemaking and tasting room teams. From there, they are already at the site where they can join a wine club, buy wine using Ecommerce, and even make a reservation for an upcoming event – either virtual or in person. Because virtual tastings are embedded in the Vintegrate 360 suite, taster information is automatically captured, along with preferences selected, tasting notes and purchases.”

Vintegrate 360 continues to evolve to support the needs of the wine industry.  Vintegrate partners enjoy unhindered access to all features and functionality in the Vintegrate DTC platform. With the introduction of this functionality, Vintegrate is expanding its free installation offer through July 31, 2020.

Vintegrate’s 360 DTC product suite is fully supported by experienced team members who help wineries identify the right product and get it installed and running quickly. Interested wineries can inquire via email:, at or by phone at 800-487-3363.

Vintegrate, Inc. develops, markets, sells and supports a complete grape-to-glass suite of products including Winemaking, Back Office and Vintegrate 360 DTC.  Vintegrate is a sister company of KLH Consulting, Inc. KLH is celebrating its 40th year in business as an IT service and software applications company. Owner led and operated, KLH and Vintegrate partner across industries including wine, hospitality, healthcare, construction, manufacturing and financial services. 

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