Net DTC Sales Up Among Commerce7 Customers
Net DTC sales are actually up among Commerce7 customers even though tasting rooms are closed, according to data released yesterday by Commerce7. The data indicates Commerce7 customers on average are up (57% are better off - 43% are worse off).
Commerce7 CEO Zach KamphuisIt noted the data is a bit surprising but said he's had discussions with many wineries with anecdotal reports that end consumers have been buying a lot via ecommerce and have really supported some brands. He said sales have come from all sorts of consumers - club members, repeat customers, and wineries having customers they've never had before.
He also said wineries that lack effective ecommerce capabilities are likely struggling.