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Waterloo Container Company has a new corporate overview video in the works

Posted on September 23, 2019

Waterloo, N.Y.—NYC cinematographer in town to shoot new Waterloo Container Video.

Waterloo Container Company has a new corporate overview video in the works which is being created by accomplished videographer Ava Rikki. Rikki is a Brooklyn based cinematographer and commercial photographer with credits including several music videos, short films and work with clients like Sports Illustrated, Cheribundi and Evian. Working with Director Bridgette Lutz (daughter of Waterloo Container owner Bill Lutz) and a small crew they travelled to the area recently to get footage at Waterloo Container Headquarters as well as outdoor shots at Swedish Hill Winery and Knapp Vineyards.

Ms. Lutz, who has been a member of the Waterloo Container board of directors for the past 2 years, has been working in the New York City and Los Angeles area in almost every area of film production including work as executive producer on a music video. Recently she has started directing and chose this video as a way to grow her personal reel and contribute to the marketing of this family-owned company. She dons the director’s hat for this, her first commercial production.

“I grew up watching my father and mother build this amazing company. I truly admire my father’s unmatched work ethic and dedication to doing what he loves. Everyone that knows him can attest to how passionate he has always been about Waterloo Container, so being able to direct a video that showcases that, as well as what the entire team does on a day-to-day basis was really important to me.”

Planning for the project started in mid-July when Ms. Lutz pitched the idea to create a video with a different perspective and look than the other videos currently on the website. Working with Marketing Director Bobbi Stebbins and Rikki, Ms. Lutz created site lists and direction for vineyard and drone shoots as well as product insert shots. Skype meetings with the NYC crew helped with the planning.

“Working on this project definitely had a different feel than other video projects we have contracted” said Stebbins. “This was obviously more personal and will highlight the relationship of Bill to the growth of the Finger Lakes wine industry as well as his daily hands-on approach in the building. We are really excited to see the final video!”

Waterloo Container supplies packaging materials including glass bottles, caps, closures to the wine, spirits and craft beverage industries throughout the United States and Canada. The video will be used as part of an update to the home page of the Waterloo Container website and will feature interviews of President Bill Lutz, who said it was “fun to see my daughter in work mode”. CEO Rich Swinehart and CFO Dick Beauchine were also interviewed for clips which will be mixed in with drone footage and service highlights.

About Waterloo Container:

Waterloo Container is a family-owned and operated business started in 1980 by Norm and Bill Lutz to support the burgeoning wine industry in the Finger Lakes of New York and on the East Coast. Today, we offer an extensive selection of glass wine and spirits bottles manufactured right here in the United States. We also stock and source many imported wine, spirit and specialty bottles. Our vendor partners have been extremely influential in our success and we are proud to work with the best in the industry for glass, corks and closures. We offer a personalized packaging program that includes services like eight color UV ink glass printing and high-speed shrink sleeving. We also provide in-house repacking, quality select and warehousing for our customers and employ our own fleet of trucks and skilled drivers. We take pride in being a reliable provider of the highest quality glass containers and packaging products available. We are proud to have been an integral part of the wine and craft beverage industry’s growth in Eastern North America. We look forward to continuing to grow together over the years to come. Visit our website at www.waterloocontainer.com today!


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