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LUX Strategic-Wine Sales and Marketing Company Launches in Bay Area

Posted on March 10, 2015

Sausalito, California, March 10, 2015 — LUX Strategic, a full service sales and marketing company for the wine industry is open for business.

Founded by Lisa Barriere and drawing on her 18 years of expertise in the wine industry, LUX Strategic offers a wide range of services to boutique wineries including: distributor management, sales channel strategy, brand image and development, media relations, trade and consumer event planning.

“To attract customers and build a solid and consistent customer base, a company must be able to articulate its unique story. The next step is putting together a strategy to reach the intended market, increase sales and sustain future growth and expansion. I have a proven track record of meeting sales and marketing goals. There are no cookie-cutter solutions, each plan is individualized for your specific goals,” said Lisa Barrier, founder, LUX Strategic.

Lisa Barriere began her sales and marketing career as the northwest sales manager for Geyser Peak Winery in 1998. As her knowledge grew, she learned hands on how to delicately balance the needs between winery, distribution channels and consumers. In 2002 she joined Laurent-Perrier U.S. as western sales manager. She analyzed business needs and consulted on the company’s public relations and marketing for advertising, point of sale marketing and strategic brand imaging. Barriere created and maintained direct relationships with national retail chains, and industry magazines, publishers and wine writers including; Bon Appetit, San Francisco Magazine, 7X7, Soma Magazines and SF Chronicle.

In 2006 Barriere expanded her reach across multi brands and continents by joining The Sorting Table, LLC as vice president of sales. She launched The Sorting Table’s luxury portfolio in Alaska, Washington, Oregon, California, Nevada and Hawaii. She worked closely with distributors and producers building relationships to guide them with their brand building and sales goals. With Barriere’s direct efforts and relationships she helped The Sorting Table grow from 7 to 42 producers from the most desired wine regions worldwide.

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