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Inertia Beverage Group Introduces Fully Automated Wine Shipping Compliance Solution

Posted on January 21, 2010

NAPA, Calif.--(BUSINESS WIRE)--Inertia Beverage Group (IBG) today announced a significant upgrade to its REthink Compliance tool (, providing eCommerce clients access to point of transaction compliance capabilities and automated reporting. The upgrade to the REthink Compliance tool represents the successful culmination of IBG’s recent alliance with Compli, leader in beverage industry compliance. With this new functionality, IBG becomes the only company to offer the wine industry a fully integrated suite of direct sales and marketing tools including eCommerce management, shipping and logistics, and now automated compliance services. Further, through current and future relationships with wine industry members and third party technology providers the company is positioned to be a gateway through which solutions can be tailored to meet the unique needs of IBG’s clients.

“What’s been missing from the winery direct sales channel is that single company that can deliver efficiencies and savings to wineries by providing ecommerce technology, shipping capabilities and compliance management services all under one roof”


IBG’s fully integrated direct to market platform delivers significant savings and operational efficiencies. Wineries may access point of transaction compliance check functionality and automated reporting technologies without incurring associated integration costs or supplemental monthly service fees. In addition, clients are provided a single account management contact with expertise across all product lines, eliminating the need for placing calls to multiple vendors. The compliance tool supports individual wineries as well as enterprise clients.

“What’s been missing from the winery direct sales channel is that single company that can deliver efficiencies and savings to wineries by providing ecommerce technology, shipping capabilities and compliance management services all under one roof,” said IBG CEO Ted Jansen. “It’s been our goal to become that industry leading company and with the introduction of these new compliance services we’ve achieved that goal, giving our clients and the wine industry an integrated solution to all of their direct sales needs.”

In August, IBG and Compli, the wine industry’s leading compliance services firm, announced a strategic alliance that would allow IBG’s clients to utilize a complete suite of Compli-administered compliance tools. This significant upgrade to IBG’s REthink Compliance tool is a result of that alliance.

For clients electing to enable the compliance check functionality, orders are automatically checked for compliance with state-based wine shipping regulations at the time of transaction. Non-compliant orders are segregated prior to processing, eliminating the need to refund orders and providing wineries with a superior customer service opportunity. Barring action by winery personnel, pending orders are processed automatically once they meet relevant direct ship requirements.

Order details flow seamlessly from the eCommerce platform to REthink Compliance™ for reporting purposes, eliminating the need for manual upload of data. With web browser technology, authorized users can access the REthink Compliance tool from any location to view or print state shipping compliance reports such as direct ship, sales, and excise tax reports.

"The REthink Engine provides us with quick & easy access to all of our valuable customer records and state compliance whether we are in the office, or on the road. After years of manually tabulating the monthly compliance data for state reporting, the online, integrated tools provided through Inertia / REthink are a dream come true,” said Mike Lamborn of Lamborn Family Vineyards. “In years past, this product would have come at a very high price. Inertia's no cost offer puts to rest the old saying, ‘if it's too good to be true.... ‘.”

“I am excited to have our web commerce management and compliance finally all together in one service. The new compliance tool works seamlessly with Inertia's REthink Engine™,” said Robin Trefz, Luna Vineyards.

About Inertia Beverage Group

Founded in 2002, Inertia Beverage Group is the leading provider of direct sales technology and services to the wine industry. As the wine industry’s only fully integrated marketplace solution, IBG provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. Inertia is headquartered in Napa Valley. For more information, visit

Wark Communications
Tom Wark, 707-933-9313
Inertia Beverage Group
Ted Jansen, CEO, 707-603-4042

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