- Homepage for the Wine Industry

Supplier News: Vistaar Technologies Adds Brown-Forman to its Growing List of Beverage Alcohol Customers

Posted on August 22, 2017

Parsippany, N.J. – Aug. 22, 2017 – Vistaar Technologies, Inc. (Vistaar), a leading provider of pricing and promotion software in the beverage alcohol industry, today announced the addition of Brown-Forman to its growing list of customers. Known as one of the largest global companies in the spirits and wine business, Brown-Forman will deploy Vistaar’s Price and Reimbursement Platform (VPRP).

Vistaar’s complete end-to-end price planning and reimbursement platform enables advanced price planning with full visibility of the financial impact of price changes throughout the supplier-distributor-retail value chain. The solution footprint includes automation of downstream reimbursement calculations and distributor settlement for all forms of price support. Notably, Vistaar currently prices over 65 percent of all premium spirits and 45 percent of all wine sold in the United States and Brown-Forman is a welcome addition to Vistaar’s extensive portfolio of customers.

“Brown-Forman has been committed to pricing leadership for many years. We focus on creating win-win pricing strategies with our distributor partners, with optimal price points that keep the consumer in mind,” stated Sam Sorsa, director, division finance, North American region, Brown-Forman. “We selected Vistaar for our next generation pricing technology because they were the only software company able to automate the integration of price planning, reimbursement calculations and cash settlement into one closed-loop process.”

“Vistaar’s position as the price and reimbursement solution of choice for the beverage alcohol industry is cemented with Brown-Forman’s commitment to Vistaar,” said Paul Greifenberger, senior vice-president of sales and marketing, Vistaar Technologies. “Our long history of success with beverage alcohol suppliers allows us to bring industry domain to the partnership that will help improve bottom line results and allow Brown-Forman to deliver greater value to their partners and customers. We look forward to a long-term partnership with them.”

About Brown-Forman
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide. For more information about the company, please visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit

submit supplier news

Submit your press release and photo to suppliernews

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.