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Wine On Tap Leaders, Gotham Project and Free Flow Wines, Launch Filling Station East Creating a Coast-to-Coast National Platform for Wine on Tap

Posted on February 01, 2017

BAYONNE, N.J., Feb. 1, 2017 /PRNewswire/ -- The Gotham Project and Free Flow Wines today announced the opening of their joint-venture, a co-operated state-of-the-art facility, called Filling Station East. Located in Bayonne, New Jersey, Filling Station East is dedicated to packaging premium imported wines in reusable steel kegs for the US wine on tap market.

This collaboration allows Gotham Project and Free Flow Wines to create a coast-to-coast national platform with a dedicated fleet of over 150,000 stainless steel kegs. Used exclusively for wine, these kegs can now be transported efficiently across the country for Gotham Project and Free Flow Wines customers. By not having empty kegs returned long distances, both companies can reduce costs and the carbon footprint of their products.

The new 12,000 square foot facility will also act as an east coast hub for wine on tap training, education and marketing.

Both Gotham Project and Free Flow have spent the last seven years pioneering the wine on tap market, which is on track to exceed 300,000 kegs (650,000 9-liter cases) in 2017. Together, the two companies will individually, and collectively, continue to build the wine on tap category.

"The national platform for wine on tap, created by the combination of launching the Filling Station East and collaborating with Free Flow to optimize keg logistics reduces the average distance kegs need to travel to get to consumers and back for re-filling," says Gotham Project Co-Founder and Managing Partner, Bruce Schneider. Free Flow Wines Co-Founder and CEO, Jordan Kivelstadt notes, "We have seen tremendous interest from our winery customers to fill at the Filling Station East to offer imported wines on tap to US customers."

"There is a huge demand for wine on tap nationwide and the Filling Station East will allow us to increase import offerings and continue to accelerate adoption of the fastest growing on-premise wine format," continues Kivelstadt.

About Gotham Project

Founded in 2009 by winemakers Charles Bieler and Bruce Schneider, Gotham Project is the largest supplier of wine in kegs in the U.S. The Gotham Project's portfolio includes more than 50 soulful, authentic wines from Coast to Coast and around the world. Gotham Project wines are sold in 30 states and can be found in more than 600 leading on-premises outlets including several Michelin starred and James Beard award winning restaurants. Since 2010 Gotham has eliminated close to 2 million glass bottles from the waste stream that otherwise would end up in landfills. You can find Gotham's Wine on Tap Manifesto and more information online at and on Instagram @Gotham_Project.

About Free Flow Wines

Free Flow Wines is the pioneer of premium wine on tap, delivering the world's leading wine brands to the taps of restaurants and venues nationwide. Free Flow's keg leasing, filling and logistics services have allowed the wine and hospitality industries to move to a more sustainable way of serving the freshest, best tasting glass of wine - on tap. Founded in 2009, Free Flow has more than 250 wine brands in keg, from wineries throughout the US, New Zealand, South America and Europe. Their customers' wines are offered at a variety of restaurants, premium hotels, sports and entertainment venues across the US. Free Flow Wines is located in Napa, California and you can find them online at, on Twitter, Facebook, Instagram and Flickr @FreeFlowWine.

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