Aligned Beverage Solutions to Offer Full Range of Sales and Marketing Capabilities in the Wine & Spirits Industry
NEW YORK, Jan. 31, 2017 /PRNewswire/ -- ALIGNED BEVERAGE SOLUTIONS, launched January 1, 2017, brings an innovative and cutting-edge approach to the sales and marketing of alcoholic beverage brands in the U.S. The full service sales & marketing firm is a collaboration between industry professionals, Hans Christian Holst, Chairman, and Jay Harkins, CEO. Collectively, they hold nearly 50 years of industry experience across several facets of the business.
The new company's business model and philosophy is based on delivering a flexible and hyper-focused strategy that is unique to each of their partner companies. After a 360° analysis of a brand and its related category, ABS develops and structures the plan centered around what is required to ensure that specific brand's success. This individualistic approach makes ALIGNED BEVERAGE SOLUTIONS a more forward-thinking and dynamic alternative to the more traditional route-to-market options available.
"I have known Hans for several years and I am excited to be working closely with him in this endeavor," said Jay Harkins, CEO. "With consolidation on both the supplier and wholesaler levels at an all time high, the industry continues to present countless challenges for brands trying to penetrate the barriers of entry."
Hans Christian Holst commented on the venture by saying, "We are very pleased to introduce ALIGNED BEVERAGE SOLUTIONS to the wine and spirits industry. In this rapidly evolving market, we have seen a great need in the US for a firm that is more adaptive and flexible in focusing on the precise needs of individual brands."
Hans Christian Holst has 25 years of brand-building experience with companies including Conjure Cognac, The Island Rum Company and Arctic Beverage Group, where he co-founded Beso Del Sol Sangria. Hans is currently the Global CEO of Arctic Beverage Group in Norway and also serves as the Chairman for the fastest growing Cuban Rum, Black Tears by Vigia.
Jay Harkins holds more than two decades of experience including senior positions with Southern Wine & Spirits of NY and Domaine Select Wine Estates. In 2012, he co-founded Blackheath Beverage Group, which grew to represent a portfolio that generated nearly $20m in annual revenues within 18 months.