Vinous Acquires Delectable & Banquet Apps
NEW YORK, Dec. 8, 2016 /PRNewswire/ -- Vinous CEO and Founder Antonio Galloni announced today the acquisition of the wine apps Delectable and Banquet. Known as the "Instagram of wine," Delectable has been downloaded over a million times and has over 120,000 monthly loyal, unique users. Delectable allows users to scan a wine label with their smartphones and immediately pull up reviews and tasting notes from a rich community of fellow wine lovers. Delectable's sister app, Banquet, makes it easy for users to locate and purchase wines. Collectively, the apps allow consumers to scan a label, post a review and purchase. The Delectable and Banquet engineering team will join Vinous as part of the acquisition, and both apps will continue to operate as they do today.
"We are excited to expand on the strong foundation that has been built at Delectable and Banquet. Over the coming months, we will work with diligence and passion to deliver even greater value to the Delectable and Banquet communities as we introduce new features and enrich the content portion of both apps," said Galloni.
"From the beginning, our goal at Vinous has been to create a digital ecosystem that brings together best-in-class wine reviews, articles, videos, maps and other wine-related content available nowhere else, and to then deliver that platform with scale," said Galloni. "Delectable gives Vinous unprecedented reach globally, while Banquet is an essential mobile tool for helping consumers find and purchase wines. As always, we remain focused on our mission to deliver a full range of in-depth content from the world's top wine writers along with leading-edge technology to the wine consumer."
With over 210,000 professional wine reviews by the world's most experienced wine writers, more than 1,000 articles, videos, maps and countless wine resources, Vinous' best-in-class platform is the perfect hub for this revolutionary acquisition. Vinous dramatically extends its reach as a diversified media-tech platform where consumers can seamlessly access information, share their experiences and purchase wine.
Delectable's key features:
- Label recognition software
- A social community where users share opinions and follow friends and industry professionals
- Reviews and tasting notes for wines, beers and spirits
- Browse curated lists to find your next favorite wine
- Keep a digital journal of your favorite wines
- Sister App Banquet makes it easy to locate and purchase wines
At the intersection of wine, media and technology, Vinous brings together expert criticism, one-of-a-kind editorial content, exclusive wine tastings and dinners, videos with top producers and critics, and a mobile app that ties it all together. Constantly updated with new content, Vinous represents a modern-day vision of independent wine criticism. With the acquisition of Stephen Tanzer's International Wine Cellar in December 2014 and the addition of the IWC editorial team, Vinous expanded coverage to all major wine regions. Today Vinous has subscribers in over 85 countries and is one of the most respected wine publications in the world.
About Delectable & Banquet
With over one million downloads, Delectable is the second most downloaded app in wine. Leading-edge image recognition, intuitive design and an active community of consumers, enthusiasts and wine professionals makes Delectable the most vibrant app in wine. Sister App Banquet provides a seamless portal to help readers purchase wines.