Colangelo & Partners Named Agency Sponsor for 'Wine2Wine,' Italian Industry Forum Devoted to the Business of Wine
NEW YORK, NY, OCTOBER 27, 2016 — Colangelo & Partners has been named the agency sponsor for the 3rd annual Wine2Wine industry forum, to be held December 6th and 7th at the Veronafiere (Vinitaly) fairgrounds in Verona, Italy. “This sponsorship validates our position as the leading American agency committed to promoting and publicizing fine Italian wines in the US,” said Gino Colangelo, president of Colangelo & Partners. “We’re honored to be offered this prestigious opportunity.”
In just three years, Wine2Wine has grown to become Italy’s leading forum for the business of Italian wine. The event attracts wine industry executives, principals and marketing professionals – all of the players involved in the production and distribution of Italian wine – who gather to discuss issues, innovations, challenges and opportunities that affect the production and sales of Italian wine. International journalists and global wine industry influencers attend as well.
Stevie Kim, the Vinitaly International Managing Director who conceived of Wine2Wine and made the forum a reality, commented, “I’ve worked personally with Colangelo & Partners for many years. I’ve always found them to be a reliable partner committed to supporting the success of Italian wines in the US market.”
Colangelo & Partners will present two seminars at this year’s Wine2Wine. The first, ‘The Hottest Trends in Digital Marketing for PR,’ will explore the latest tools and techniques to leverage the power of digital media in public relations campaigns, allowing brand marketers to communicate directly with target audiences — trade and consumer – effectively and cost efficiently. The second seminar is entitled The Mastery of Media Trips: Best Practices Before, During and After.’ Led by Claire Hennessy, head of Italian wine press relations at Colangelo & Partners, this seminar will explain how to get the most appropriate journalists for press trips, and provide experiences that will result in optimal press coverage.
Approaching its third edition this year, Wine2Wine is Italy's most important forum entirely dedicated to the business of wine. The two-day event (6-7 December 2016) encompasses a series of parallel conferences and workshops aimed at offering Italian wine producers and professionals information and know-how that will allow them to further develop their businesses both at a national and international level.
About Vinitaly international
Since 1998 Vinitaly, the world's largest wine and spirits fair, has traveled to several countries including Russia, China, USA and Hong Kong thanks to its strategic arm abroad, Vinitaly International. In February 2014 Vinitaly International launched an educational project, the Vinitaly International Academy (VIA) with the aim of divulging and broadcasting the excellence and diversity of Italian wine around the globe. VIA this year launched the second edition of its Certification Course and today counts 54 Italian Wine Ambassadors and 3 Italian Wine Experts.
About Colangelo & Partners
Colangelo & Partners (www.colangelopr.com) specializes in premium food, wine, spirits and lifestyle brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.