- Homepage for the Wine Industry

New SKU Activation is Turn-Key Service Handling Importation to P.R.

Posted on August 17, 2016

Los Angeles, CA: California-based SwordsPR has partnered with IPR to create SKU Activation, a turnkey service for alcohol brands engaging the North American market. SKU Activation imports brands, acquires distributors and manages all elements of public relations and representation.

"The benefit of having all these services in one place is fluidity," says Natasha Swords, founder of SwordsPR. "When the team that's dealing with a brand's landing costs is the same team running a pin-pointed PR campaign, as well as acquiring distributors, then operations become more seamless, swift and efficient. This is important for any brand, and especially for those operating from outside of the U.S."
The company which is based in Woodland Hills, California, currently represents various labels from America, Europe and Australia and is seeking alcohol brands from all locations with the potential for success in North America.

Shawn Loggins, who handles distributor acquisition and marketing, says "Throughout my thirty-year career in this business, I have noticed a gap in services, for smaller brands entering the North American market in the area of turn-key importing, distribution, sales and public relations.

"This is a truly effective one-stop-shop for small brands competing in this increasingly competitive market. We make it possible for smaller brands, with corresponding budgets to operate like larger brands," he adds.

About SKU Activation

SKU Actvation helps brands define their proprietary strengths and develop their unique selling proposition. Using key differentials, SKU Activiation advises the best pricing model for your brand within its category as well as its most advantageous strategic-selling points.

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.