- Homepage for the Wine Industry

Lux Strategic Wine Sales and Marketing Launches Lux Selections

Posted on March 03, 2016

Sausalito, CA, March 2, 2016 – Effective immediately, LUX Strategic is expanding services to assist international and domestic wineries navigate the complex world of wine sales and distribution across the United States. Founded by Lisa Barriere and drawing on over two decades of expertise in the food and wine industry, LUX Strategic offers a personal range of services to boutique wineries and artisan producers.

LUX Strategic now offers LUX Selections specializing in national wholesale distribution for boutique wineries and artisan producers. Let LUX tell your story.

LUX has strong relationships within the trade, extensive market knowledge, and years of experience in the industry. LUX manages strategy, goals, and performance of each distributor to guarantee success for wineries and producers in the portfolio.

Says Barriere, “I have fielded many requests in the last year to address this very need. Small wineries and producers do not get the attention and sales they deserve with distributors on their own.” Barriere continued, “It was a strategic decision to expand LUX to accommodate and help wineries and producers by creating a portfolio of wines that are made by like-minded producers.” LUX is currently meeting with producers and adding to the portfolio.

For more information about LUX Selections, please go to

submit supplier news

Submit your press release and photo to suppliernews

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.