- Homepage for the Wine Industry

VingDirect Announces New Vin65 Integration Focused on Growing Tasting Room Results

Posted on December 08, 2015

Sebastopol, CA – VingDirect announced today they now integrate with Vin65 data, providing Vin65 clients with a new approach to grow tasting room sales and wine club signups.

VingDirect connects to Vin65 offering wineries an automated view of their tasting room and wine club performance. Additionally, Vin65 winery clients now have an opportunity to benchmark their Tasting Room results against their peers. VingDirect provides wineries with consulting services focused on growing direct to consumer results including sales training, mystery tasting, recruiting, tasting room and wine club assessments and educational webinars.

“Today’s announcement of our integration with Vin65 is a great example of our dedication to helping family wineries build their direct to consumer business,” said Tammy Boatright, president of VingDirect. “Through Vin65’s integrated tasting room dashboard, we’re able to create sales and marketing plans that deliver direct to consumer results to family wineries.”

“We are so pleased VingDirect has integrated with Vin65,” Clay Mauritson, of Mauritson Wines, said. “Without pulling any reports, VingDirect’s dashboards provide us with updated daily tasting room results that allow our manager and team to stay focused on our monthly goals. Their complimentary online resources, like training and webinars, are also a great way for our team to continue their education.”

VingDirect will provide consulting, training and automated dashboards to help Vin65 wineries increase wine sales.

On Tuesday, December 15th, VingDirect will host a webinar on 2015 trends and 2016 forecasts for Direct to Consumer sales.

About VingDirect

VingDirect is focused on helping wineries grow direct to consumer sales. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to anonymously benchmark their tasting room performance against their winery peers. VingDirect also provides services including sales training, mystery tasting, recruiting, tasting room and wine club assessments and educational webinars. You can learn more at

About Vin65

Vin65 is the leading provider of ecommerce and POS solutions to wineries and wine retailers. The Vin65 platform has received attention from wine technology thought leaders and technology savvy wineries for its ability to drive innovation in the wine direct to consumer space. The platform includes: ecommerce, point of sale, wine club management, content management, customer relationship management and shipping programs all tailored for the wine industry.

submit supplier news

Submit your press release and photo to suppliernews

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.