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Gabriel Meffre Names Vision Wine & Spirits LLC New U.S. National Importer

Posted on September 03, 2014

PRESS RELEASE

Gigondas, Rhône Valley, France, September 1st, 2014 - The Gabriel Meffre Winery is pleased to announce that Vision Wine & Spirits LLC has been appointed the exclusive importer for its portfolio of Gabriel Meffre wines in the United States. This new long-term distribution agreement for the U.S. market is effective immediately.

Vision Wine & Spirits LLC will be responsible for the sales and marketing of the La Châsse brand, one of the most acclaimed Côtes-du-Rhône ranges in Europe and the leading Rhône brand in the United Kingdom. Gabriel Meffre and Vision Wine & Spirits LLC are convinced that La Châsse is perfectly adapted to U.S. consumer tastes and expectations and will quickly become as successful as it is in Europe.

In addition to La Châsse, a selection of premium cuvées, scoring 90 points and above, from Gabriel Meffre will be imported in limited quantities. Among them, premium blends of grape varieties and terroirs from the Gabriel Meffre range in Gigondas, Châteauneuf-du-Pape and Côtes-du-Rhône Villages Plan de Dieu as well as iconic and super premium wines from the Laurus range, Gabriel Meffre's single vineyards collection. Allocations of Gabriel Meffre's distinguished Estates - Domaine de Longue Toque, Gigondas and Château Grand Escalion, Costières de Nîmes will also be available.

In order to launch and build the Gabriel Meffre portfolio, Lionel de Ravel will represent the Winery working hand in hand with Vision Wine & Spirits. Lionel de Ravel has been working in the wine industry in the US for the past 30 years and is a long-time advocate of the Gabriel Meffre Winery.

Eric Brousse, CEO of Gabriel Meffre noted, "The U.S market is one of the most important, dynamic wine markets in the world and is a key priority for us. We were looking for a distribution partner capable of transforming our ambition into results. Vision Wine & Spirits has built a solid portfolio of wines and spirits and has developed a strong strategic approach to brand building through their experience in sales and marketing. We share the same philosophy for wine quality and are pleased to start a long and prosperous partnership."

Vision Wine & Spirits LLC managing director, Dan Lasner commented, '"We are delighted to represent the prestigious wines from Gabriel Meffre and the Rhône region. The wines compliment our portfolio of international brands and the Rhône wine category is doing very well and is up 20 percent in the U.S. We look forward to building the wines from Gabriel Meffre with their team."

About Gabriel Meffre

The story begins in 1930 in Gigondas when Mr Gabriel Meffre bought his first vines. A few years later, he had acquired no less than 800 hectares of vines, and became one of France's largest winegrowers. In 1936, he founded the winery that bears his name in Gigondas, in the heart of the Rhône Valley. Nearly 80 years later, the small family business has become a leading regional player. The Gabriel Meffre signature is known and respected in France and in over 50 other countries. Gabriel Meffre owns Domaine de Longue Toque in Gigondas (27 ha) and also runs Château Grand Escalion in the Costières de Nîmes region (44 ha).

Today, as well as producing hand-crafted premium wines from our estates and Signature wines from the Northern and Southern Rhône regions, we are also recognized as one of the most dynamic and innovative wineries from the South of France thanks to qualitative and successful international brands such as La Châsse.

About Vision Wine & Spirits

Vision Wines & Spirits LLC is an importer and marketing company that represents a portfolio of high quality wine and spirit brands. They have the experience, the resources and the people to grow and prosper with their brands and suppliers. The management has the knowledge and experience to deliver a value to its suppliers, distributors, industry trade partners, and employees. The company's offices and warehouse are located in Northern New Jersey not far from the Manhattan skyline. They work with some of the finest suppliers and brand owners in the world. Their overall goal is to deliver value, honesty and a transparency to the people they do business with and to the consumers who enjoy their exceptional wines and spirits responsibly.

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