- Homepage for the Wine Industry

Red Clay Design Disrupts Graphic Design Status Quo

Posted on May 21, 2014

SAN FRANCISCO, CA., (May 21, 2014) - By combining a simple technology platform, the wisdom of a highly curated graphic design community and global retail companies, Red Clay Design cuts development time in half and diminishes cost by an average of 75 percent of traditional design agencies. Typical graphic agency engagements require six months and tens of thousands of dollars at minimum to produce new labels and marketing collateral. Not only does the new software by Red Clay reduce time and cost, items being designed through the Red Clay process have seen a 4 times higher success rate in the market compared to traditionally designed pieces.

“Red Clay gives companies the opportunity to connect with design genius from all parts of the country and world, easily,” says Red Clay co-founder Abigail Kiefer, “We want to make it easy to find the right designer for a specific project and go from idea to execution quickly and simply.”

Kiefer, who moved to Bentonville, Arkansas (home of Walmart) from San Francisco to learn how consumer product companies commercialize and sell their goods, realized a huge inefficiency in the marketplace for graphic and product design.

“In talking with buyers at multiple retailers, branded consumer companies and private label suppliers, it became clear that every one of them assumed that new labels and packaging required a $50,000 commitment,’ said Kiefer. “I heard the same thing from designers who told me they had great ideas for labels and packaging, but didn’t have the audience of the brands and companies they wanted to work with.”

The result of these two frustrations is Red Clay, which essentially pairs companies with a myriad of award winning designers based on specific project requirements and simplified project management experience through a web-based platform.

Enterprises to Start-Ups Use the Platform

Companies as large as or Dillard’s Department stores to start-ups like Life Assist are now leveraging Red Clay. NY NOW, a leading gift trade show, utilized Red Clay to develop a quick, relevant logo for a show specific promotion. For $6,500 NY NOW posted a design brief to the secure platform, connected the team to the right ten designers from a curated community of hundreds of award winning industrial and graphic designers resulting in fifty unique design concepts. Throughout the 6-week project NY NOW’s team was prompted to provide feedback, share and select the top designs. The project resulted in a brand appropriate, press worthy design that they could quickly implement across printed marketing collateral, the show floor, and social media.

Funded & Growing Rapidly

With a seed round of funding wrapped up from a variety of Silicon Valley Angels, Red Clay has doubled its customer base from six to 12 enterprise and start-up customers in the last two months with another dozen in the final stages of sign-up on the platform. “It’s clear the need to design better is important based on the response we are getting from the marketplace of companies and designers,” said Kiefer. Based on current customer traction the company is hoping to delay any further rounds of funding.

For more information on Red Clay visit or call 415-205-7137.

About Red Clay

Red Clay is a platform built to design exceptional products, together. It gives any company, from a startup to global enterprise, access to hundreds of vetted freelance designers and provides a web-based platform to manage the entire design process from concept to design drawings within weeks.


submit supplier news

Submit your press release and photo to suppliernews

Copyright© 1994-2017 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.