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Labeltronix Marks 20 Years as Southern California's Wine Labeling Leader

Posted on August 02, 2013

Labeltronix, Southern California’s leading producer of high quality wine labels, celebrates its 20th year in business this month.

The company—which has grown at an annualized rate of 30% in recent years—stakes its reputation on having the highest quality printing in the industry, helping its clients advance their brands, and being an innovator.

Labeltronix established itself as a leader in the wine industry over the past decade by rolling out increasingly sophisticated finishing processes for its premiere labels. In recognition of that level of excellence, the international Flexographic Technical Association has awarded Labeltronix “gold” awards annually for the past five years.

To become an industry leader, Labeltronix relies on creativity. Originators of Lean Labeling®, Labeltronix has developed a new and innovative way to cost effectively produce top quality wine labels. This innovative process has proven to give customers a profound payback. Labeltronix has also developed “high definition flexo” color printing, a technology that produces photo-quality labels with color producing a “real-life” look—an innovation that comes at no extra cost to the customer. Last year, the company rolled out its own wine labeling materials, Arctic Shield and Midnight Vellum.

Labeltronix partners with clients to make them more profitable. “We find Labeltronix to be a teammate, a problem-solver,” says Dennis Stroud, partner and vice president at Plata Wine Partners, a Labeltronix client that produces 50 brands each year. “Some of our label requirements are very, very complex and difficult, but Labeltronix is always up to the task. And that Lean Labeling concept; they practice it, they don’t just preach it.”

Founded in Orange, CA by Dan Blair and Eric Shepard, Labeltronix began by selling printers and labeling supplies. Ten years ago, the company bought its first printing press—a bold move to enter the market and compete with printers that have been in the business for 30 to 50 years.

Today, Labeltronix operates from a new 50,000-square-foot headquarters not far from Disneyland and Angel stadium. The building is strategically designed to make the labeling process run smoothly, and to inspire creativity among those who visit it for tours or educational seminars on printing and branding.

“We started from scratch. We have had record breaking months this year in manufacturing—a real milestone. Every one of our labels is custom, high-quality and requires fine printing, so great effort and care goes into making them,” says John Trail, Labeltronix president and partner with Shepard and Blair.

Indeed, quality is number one at Labeltronix. In 2010, the company earned its ISO 9001:2008 certification, a quality standard designation that it continues to uphold annually.

“Our 20-year milestone is a source of pride, as we have established ourselves as delivering the highest quality in printing in the industry—with only 10 years doing label printing ourselves. It’s also a launching pad, as we plan to ‘innovate forward,’” Trail said.

For more information, contact Jill Sambol at (800) 429-4321, Ext. 137, or

About Labeltronix – Celebrating its 20th anniversary of success in printing, Labeltronix has delivered the promise of quality and reliability in every customer solution it creates for consumer product manufacturers of food, wine, nutritional supplements, cosmetics, automotive, and personal care products. Labeltronix is Southern California's leading provider of labels, labeling systems and supplies, service and technical support. It has become the single-source supplier for all of its customers - its labeling experts don't simply follow the trends; they set them.

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