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Vistaar Releases White Paper on the Benefits of a Pricing Platform

Posted on July 17, 2013

Parsippany, N.J. – July 17, 2013 – Vistaar Technologies, Inc., a provider of price management solutions, announced the release of a Vistaar-sponsored white paper, “The Pricing Platform: A Nimble Path to Pricing Excellence.” The white paper, written by Michael Dunne, senior vice president at Creative Executions and former vice president of research at Gartner, outlines an approach to help executives deliver business value through pricing technology. To download the white paper, visit:

In Vistaar’s “The Pricing Platform: A Nimble Path to Pricing Excellence,” readers will learn how organizations striving for differentiation, competitive advantage, growth, profits and market share through pricing excellence can do so by leveraging pricing technology. By implementing a pricing platform, businesses can sidestep the shortfalls of both packaged and homegrown, spreadsheet-driven solutions to better modernize pricing strategies, deliver superior pricing discipline and agility, realize internal efficiencies and eventually outmaneuver competitors.

“Pricing technology has been recognized as one of the highest impact areas for IT investment, but adoption rates are low, and there have been many failed implementations resulting from poor technology choices,” said Tim Andreae, vice president of marketing with Vistaar. “The variety of pricing tools on the market adds to the confusion of such a significant undertaking as organizations seek to further differentiate themselves from competitors and increase profits and market share through pricing excellence. This white paper provides a comprehensive overview of how a pricing platform combines the advantages of closely aligned custom solutions with the benefits of rapid technology access, administrative rigor and scalability found in well-designed packaged applications.”

For more information on “The Pricing Platform: A Nimble Path to Pricing Excellence,” including a download of the full paper in PDF format, visit

About Vistaar Technologies, Inc.

Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit or call 973-581-6300.

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