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Delicato Family Vineyards Implements Vistaar Price Planning Solution to Manage Pricing and Promotions

Posted on July 10, 2013

Parsippany, N.J. – July 10, 2013 – Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that Delicato Family Vineyards (DFV) has implemented the company’s Distributor Price Management (DPM) solution to optimize pricing and promotional activities across its value chain. Founded in 1924, three generations of the Indelicato family have guided DFV from a small grape-growing operation started during Prohibition to one of California’s leading wineries.

DFV worked closely with Vistaar and the company’s Bev-Al Center of Excellence (COE) to complete a six-month deployment of Vistaar DPM. The DPM solution manages profitability throughout the distribution channel via creation and management of price structures. Price structures in the beverage alcohol industry enable analysis of the effect of freight on board (FOB), discounts, and price support changes on supplier profitability by estimating distributor profitability and retail shelf pricing. The solution is interfaced with DFV’s SAP ERP solution for price execution.

“After extensive evaluation, we confidently selected Vistaar based on their unmatched expertise in the price management solutions space, particularly in the beverage alcohol arena,” said Ian Swanson, senior vice president of finance and administration for DFV. “We had demanding requirements to manage pricing for sales across the United States, as well as in our international markets. The Vistaar team demonstrated a great understanding of our business and leveraged their very effective deployment playbook to deliver on an aggressive implementation schedule. We anticipate the Vistaar solution will provide measurable results across our entire distribution chain.”

The Vistaar pricing platform is configurable to meet the requirements of a broad range of industries and deliver company-specific pricing strategies. Vistaar DPM is the industry-leading one-stop solution for beverage alcohol companies looking to better manage their price structures to reduce margin leaks, improve profitability and comply with state laws. Rapidly deployable, Vistaar’s solution delivers short-term measurable business benefits, while providing the foundational pricing infrastructure needed to grow the business over time. DFV Wines joins a number of bev-al suppliers and distributors in the Vistaar portfolio, including Beam, Inc., Sazerac, Pernod Ricard USA, Chateau Ste. Michelle and Glazer’s Inc.

“We are very pleased to include a well-respected, high-growth winery like DFV to the large portfolio of companies generating value with our pricing solution,” said Ajay Chidrawar, senior vice president of professional services with Vistaar. “Our success in rapid value delivery is the result of a DFV team highly motivated to deliver on their business objectives partnered with Vistaar’s robust solution and proven deployment approach.”

About Delicato Family Vineyards

Delicato Family Vineyards (DFV) is a family-owned California winery founded in 1924. Three generations of the Indelicato family have overseen vineyard operations and winemaking at their California properties, maintaining the unparalleled standards for which they are known. DFV' Family Farmed philosophy reflects its unwavering dedication to environmentally sensitive and economically sustainable business practices. DFV answers the consumer demand for enjoyable, mindfully grown, intelligently vinified wines suitable for every occasion. For more information, visit

About Vistaar Technologies, Inc.

Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include offices across North America, Europe and Asia. For more information, visit or call 973-581-6300.

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