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Vistaar Expands Market Leadership Position in Beverage Alcohol Price Management Solutions with Strong Close to 2012

Posted on December 17, 2012

Parsippany, N.J. – December 17, 2012 – Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that the company is closing out a strong 2012, highlighted by the recent addition of four new customers in the wine industry and multiple successful deployments for existing beverage alcohol customers throughout North America and Europe.

Vistaar is the leader for price management solutions in the beverage alcohol industry. Its technology now prices a majority of volume for the top U.S. spirits suppliers and a significant portion of the wine sector, including recent additions of leading wineries Delicato Family Vineyards (DFV), Ste. Michelle Wine Estates, Terlato Wine Group and Treasury Wine Estates. The price structure solution leverages Vistaar’s proven configurable pricing platform, which has enabled a material expansion of analytical and operational functionality designed specifically for beverage alcohol companies. Organizations of all sizes ranging from global to mid-market suppliers and distributors can now benefit from a commercially available solution for price and promotion optimization.

To help address industry growth, Vistaar has significantly expanded its Bev-Al Center of Excellence (COE). Vistaar’s Bev-Al COE is a unique service offering in the pricing software space staffed with a focused and dedicated team of experts providing enhanced competency, leadership, industry best practices, support and training for its customers.

Ajay Chidrawar, Vistaar senior vice president of professional services, said, “Our recent customer successes in the beverage alcohol industry serve as examples of the ability to deliver differentiated industry pricing strategies with the Vistaar configurable platform. Vistaar’s COE provides a foundation to enable our growing customer base to remain on the leading edge of pricing capabilities, with minimal risk and quicker delivery times for solution implementation using a deployment playbook. Our customers have been able to rapidly deliver significant value to their business in a variety of systems environments, even in the midst of extended ERP and CRM implementations.”

The Vistaar solution for beverage alcohol increases value chain visibility and improves the ability to manage price, promotions and mix while taking into consideration the industry’s complex distribution channels and varying state regulations that govern the distribution and sale of alcoholic beverages. Vistaar delivers short-term measurable business benefits and establishes the foundational pricing infrastructure needed to grow a company’s business over time.

About Vistaar Technologies, Inc.

Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world’s largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar’s operations include six offices across North America, Europe and Asia. For more information, visit the website,, or contact 973-581-6300.

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