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Olsen Agricultural Enterprises Discontinues its Viridian Wine

Posted on September 05, 2012

Monmouth, Oregon ~ Olsen Agricultural Enterprises announces that it will be discontinuing its Viridian wine. Olsen’s General Manager, Ben Hanna, announced this week that the decision to discontinue the wine was made for positive reasons: to focus resources into grape production. “We want to maintain our commitment to viticulture and our rich quality fruit,” said Hanna. Viridian’s Pinot Noir and Pinot Gris are distributed in more than 20 states and have been well received but the market has been a challenge for Olsen as it works to balance its large scale farming operations with the marketing of the Viridian Brand.

Olsen Agriculture exited Chapter 11 bankruptcy earlier this month with a strong financial plan focused at repaying all of its creditors with interest. “We need to focus on our core competencies as we rebuild the company. We have strong farming operations and our grape production is an important part of our plan but the bottled wine has not been a good fit.” States Hanna.

Olsen’s Vineyard Manager, Dean Underwood has worked in that role for seven vintages. ”Our vineyards have never looked better, we are expecting a very healthy yield for 2012” states Underwood. Their main varieties are Pinot Noir, Pinot Gris, and Chardonnay. Their site location is the secret to this vineyard’s wine grape success. In the heart of the Willamette Valley AVA, with Willakenzie soils, the Vineyards have ideal southern exposures and lower elevations; the site is warm helping raise a premium grape. Demand for grapes has been strong for 2012 and 2013 looks even better as Olsen Vineyards clearly have an outstanding reputation as producers. In 2013, they plan to trellis an additional 80 acres of Pinot Noir both 777 and Pomard clones.

Winemaker, Chris Luby will remain with Olsen as he transitions into his new role as Crop Sales and Logistics manager. “Chris is a valuable part of our team and is a tremendously talented individual, we look forward to Chris serving all of our customers in his new role,” states Hanna.

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