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Oregon Wine Board Appoints Jeanette Morgan as Executive Director

Posted on November 02, 2010

The Board of Directors of the Oregon Wine Board (OWB), Oregon Winegrowers Association (OWA) and the Trust for Oregon Wine Education and Research (TOWER), are pleased to announce that Jeanette Morgan has been named Executive Director.

Ms. Morgan will be responsible for strategic planning and administration of the Board of Directors and its committees and constituencies. Morgan’s leadership will help establish consensus and encourage collaboration amongst the various sectors of Oregon’s grape and wine industry. In addition, she will serve as a liaison with other partners on promotions, advocacy, research and educational organizations.

“The scope of our organizational mission demands someone who can bring to this industry a broad-based, strategic approach rather than a single discipline focus to help drive us forward and encourage us to continue as an innovative and collaborative wine industry,” said Sam Tannahill, Board Chairman and Director of Viticulture & Winemaking for A to Z Wineworks/REX HILL. “We’re excited to have Jeanette join as our strategic leader and administrator for all three organizations, which are responsible collectively for marketing, research, education and advocacy for the state’s nearly 400 wineries and 800 vineyards.”

Ms. Morgan brings robust experience in strategic leadership and government affairs, most recently as Vice President of Global Government Affairs of National Semiconductor Corporation in Santa Clara, CA. In her most recent executive position, Ms. Morgan developed and led global, federal, state and local public policy strategy in support of semiconductors, green technology, and renewable energy and efficiency. In addition to her extensive background in government and public affairs, she possesses expertise and commitment to consensus communications and practices.

“I am honored to join the Oregon growers and vintners to further promote the growth of the Oregon wine industry,” Morgan said. “In conjunction with the Board, staff, and wine community, my goal will be to showcase the economic importance and the innovative and unique spirit of the Oregon wine regions.”

The selection and following appointment of the Executive Director is the result of an extensive search process involving a six-member Search Committee of industry representatives appointed by the OWB, in addition to an outside recruiting firm.

“Jeanette is an individual of exceptional achievement in a field which has faced pressures and challenges similar to our own. Her magnetic personality will open many new doors and build bridges around the state to further strengthen our organization. She is an administrator whose personal sensitivity will draw the best out of her staff and her board members,” said David Beck, Oregon Wine Board Director and Proprietor of Crawford Beck Vineyard.

About OWB:

The Oregon Wine Board (OWB) is a semi-independent Oregon state agency managing marketing, research and education initiatives that support and advance the Oregon wine and wine grape industry. The Board works on behalf of all Oregon wineries and independent growers throughout the state’s diverse winegrowing regions. The Oregon wine grape and wine industry contributes more than $1.4 billion of economic activity to the state economy each year, including over 8,500 wine-related jobs and $200 million in wages.

About OWA:

The Oregon Winegrowers Association (OWA) is a voluntary membership-based organization that provides legislative and regulatory advocacy and lobbying for the Oregon wine grape and wine industry. The OWA provides a unified voice on key industry issues before state and federal government agencies, legislative bodies and related associations. The OWA works to develop a positive and favorable environment for Oregon’s wineries and wine grape growers.

About TOWER:

The Trust for Oregon Wine Research and Education (TOWER) exists to receive and disperse private grants and donations for research and education related to the Oregon wine industry.

For more information about these organizations, visit


For media inquiries, please contact:

Stephany Boettner, Marketing and Communications Director, OWB


For inquiries from industry members, contact:

Lavonda Driskell, Operations Manager, OWB

Region: Oregon

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