- Homepage for the Wine Industry

Equipment Manufacturer Phoenix Appoints Rob Shoemaker as West Coast Rep

Posted on September 10, 2010

Rob Shoemaker, a 20-year veteran of the packaging industry, has been appointed the exclusive West Coast representative of Phoenix stretch wrappers, one of the fastest growing stretch and pallet wrapping equipment manufacturers in North America, effective immediately.

Shoemaker will manage sales and customer service of the full Phoenix product line of automatic and semi-automatic stretch wrapping products throughout the West Coast.

“Phoenix offers technologically advanced stretch wrapping machinery, engineered by industry veterans that will stand up to any competitive brand,” says Shoemaker. “It is a well established product that I am proud to be introducing to the West Coast.”

Shoemaker brings 15 years prior experience as Orion Packaging System’s West Coast regional manager where he was the number one distributor for 13 years. He was also awarded for setting the all-time record for the most sales in a single month in the company’s 20 plus year history. Shoemaker was strategically involved in several innovative stretch wrapping equipment advancements in the beverage, concrete products and agricultural industry.

Phoenix was recently purchased by Jacek Mucha, founder of Orion Canada, who was instrumental in designing and engineering many advances in the stretch wrapping industry.

“I had the pleasure of working along side Rob for 15 year with Orion, and I can honestly say there is no one on the West Coast that has a better understanding of this industry,” says Mucha. “Shoemaker is a valued partner and we are happy to have him on the Phoenix team.”

Phoenix has focused its sales and marketing strategy on providing a dynamic technical sales support system for its distributor network. “It was important to find the right person who could compliment this approach,” states Mucha. “Rob fits this system perfectly.”

For more information on Phoenix’s full product line of automatic and semi-automatic stretch and pallet wrapping products and parts on the West Coast, or to arrange an on-site demonstration, please contact Rob Shoemaker at 925-362-9990.

Job Function: Sales/Marketing

submit people news

  1. Please send your press release in a Word document to
  2. If you have a photo, please send it as a high-resolution .jpg file.

Copyright© 1994-2017 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.