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V. Sattui Winery Names John Winkelhaus as Vice President, Operations & General Manager

Posted on May 17, 2010

Tom Davies, President of V. Sattui Winery, has announced the hiring of a new senior executive, John W. Winkelhaus, II, as Vice President, Operations and General Manager.

“John will utilize his considerable experience in management and sales to develop innovative programs that will enable us to implement the new marketing plans which he will also assist the company to develop, as we look to increase our market-share,” explained Davies. “Reporting to John will be the management team of our various front-end operations, including the winery’s various tasting room managers (including the soon to be redesigned members-only Cellar Club); The V.Sattui Winery Marketplace, which encompasses the world-famous Deli, Food and Cheese Market, and Gift Shops; the V.Sattui Winery Kitchen headed by Executive Chef Gerardo Sainato; the wine clubs; merchandising; and the winery’s various back-of-house department heads,” Davies added.

“As a member of our Executive Management team, Winkelhaus will have full P&L responsibility for the front-end operation. By developing new programs, we are looking for him to improve the dynamics of the guest experience to address the changing needs of our visitors, including the way in which we utilize e-tailing. We are also looking for John to expand and implement employee recruitment, training and retention programs,” Davies continued.

“I am thrilled that Tom convinced me to join the number one visitor destination winery in the NapaValley. As an owner of a vineyard in NapaCounty and an aficionado of wine, I am now able to blend in a very special way my passionate interest in wine with my customer-oriented business experience,” said Winkelhaus, elaborating on his new role at V.Sattui Winery.

During his career, Winkelhaus served in a variety of executive management roles for 15 years at Ingram Micro, Inc., the world’s largest wholesale distributor of microcomputer products (NYSE:IM); including President of Ingram Micro Europe (Brussels, Belgium); Executive Vice President Ingram Micro, Inc. (Santa Ana, CA); and Senior Vice President, Sales of Micro D., Inc.(the predecessor company to Ingram Micro). During his time as the chief executive of the European division, he was twice honored by his peers (1995 and 1997) as the “Most Outstanding European Executive” at the premier gathering of microcomputer-channel executives representing manufactures, publishers, retailers and distributors known as Eurochannels held in Paris. Recently, Winkelhaus was a founding partner and President of the Internet-based restaurant marketing company MenuNetwork.Com. His interests in wine led him to move to Napa, California in 1998 with his three children. He purchased a small ranch and developed Second Chance Vineyards, where he grows premium Cabernet Sauvignon grapes on a California Certified Organic Farm.
Born and raised in Ann Arbor, he completed his undergraduate work at the University of Michigan, returning to the University’s School of Business Administration to complete additional coursework in 1991. Winkelhaus has served two terms as a member of the Napa County Grand Jury and coached youth tee-ball, soccer and baseball in Napa and Brussels, Belgium. He served three terms on the Vintage High School Site Council in Napa and was twice elected President of the Mount George PSFO. He is an avid distance runner, golfer and skier.

About V. Sattui Winery:
V. Sattui Winery is a fourth-generation family-owned winery celebrating its 125th anniversary in 2010. Sattui makes 40 different wines and may win the most gold medals of any winery in California. Recognition of the winery's excellent wines includes having been voted "Winery of the Year" at the 2007, 2006 and 2004 California State Fairs. In both 2009 and 2005, V. Sattui Winery was chosen "Best Winery In The Western U.S." by The Critics' Challenge Wine Competition.

Founded in 1885 by Vittorio Sattui, today V. Sattui Winery is the only winery in NapaValley with its own extensive deli offering house-made prepared foods from salads to charcuterie to pastas, pizza, bbq'd fare and 205 cheeses from around the world. Visitors can assemble a picnic and enjoy it outdoors under the 200-year-old oak trees on the winery grounds. In 1985 Dario Sattui renovated the winery into an inviting 'village' setting, with the buildings' stone facades and towers framed by gardens and estate vineyards. Visitors have six different options for tasting the winery's wines, including a series of flights of wines paired with foods. Winemaker Brooks Painter has directed the winery's vineyard and winery operations since 2005.

V. Sattui Winery is located on a 38-acre vineyard 1.5 miles south of St. Helena at 1111 White Lane; the winery is open seven days a week from 9:00 a.m. to 6:00 p.m.; no reservations or appointments are necessary. More at or 707/963-7774.

Region: Napa & Sonoma
Job Function: President/Owner/GM

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