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Burr Pilger Mayer Appoints Steve Jannicelli as Senior Manager in the Consulting Group

Posted on May 07, 2010

Burr Pilger Mayer (BPM), the largest California based CPA firm, is pleased to announce that Steve Jannicelli has joined the firm’s Santa Rosa office as a Senior Manager in the Consulting Group, effective immediately. Jannicelli joins BPM with more than 15 years of experience in both private industry and public accounting, most recently leading Moss Adams’ Northern California Business Consulting Practice. His practice focuses on ownership transition, management succession, strategic planning, growth and capital strategy, and financial advisory services for privately-owned and family-controlled businesses. BPM has 400 professionals in six Bay Area locations including San Francisco, San Jose, Palo Alto, Walnut Creek, Novato and Santa Rosa.

“Our Consulting Group is well known throughout Northern California for its unique grasp on the business challenges being faced by companies in today’s economic environment,” said Stephen D. Mayer, managing partner of BPM. “Steve’s rich experience, and his ability to see issues from the client’s perspective make him an ideal complement to our team – and, more important, a valuable asset to our clients’ teams.”

Jannicelli’s diverse experience includes strategic roles with Deloitte & Touche, The Gap, PeopleSoft and Macromedia. His industry track record has allowed him to gain hands-on expertise in such areas as budgeting, forecasting, P&L reporting and analysis, real estate proformas, portfolio management, brand and product management and marketing, industry and competitive analysis, compensation analysis, M&A impact analysis, and sales operations management.

While at Moss Adams, Jannicelli focused on CFO services, including cash-flow forecast modeling, financial management and planning, operational assessments and profitability improvements, strategic planning, industry benchmark analysis, as well as analysis such as life insurance scenarios and inventory sensitivity analysis. He has served a wide range of companies in industries including wineries and vineyards, food processing and manufacturing, not-for-profit, apparel, waste management, distribution, lumber, construction, real estate, professional services and technology.

“I’m excited to join Burr Pilger Mayer as the unique structure of the firm gives me the opportunity to expand my service platform and increase my personal attention to clients,” said Jannicelli. “Working with this highly respected Consulting Group will allow me to be part of a close-knit team of tremendously business-oriented and resourceful professionals.”

A frequent business writer and speaker, Jannicelli has spoken at a variety of high profile venues including North Bay Business Journal’s Leadership Forum and two “Impact Marin” events, Sonoma County Vintners and Sonoma County Winegrape Growers membership, North Bay Growth and Innovation Forum, the Small Business Development Center’s “NxLevel” Entrepreneur class, Sonoma State University’s extended education program, the Institute of Family Business, Nixon Peabody’s Beverage / Alcohol summit, Manex-sponsored manufacturing economic summits in Solano and Sonoma counties, the Wine Industry Financial Symposium and CalCPA’s Central Coast wine industry conference.

Jannicelli is a 2010 recipient of the North Bay Business Journal’s “Forty Under 40” award. He earned a Master’s degree in Business Administration with a concentration in Finance and Marketing from Santa Clara University and his Bachelor’s of Science degree in Economics with a concentration in Accounting from Saint Mary’s College.

Burr Pilger Mayer is the largest California-based CPA firm. We’ve been serving the Bay Area’s emerging and mid-cap businesses as well as high net worth individuals for over two decades. BPM provides a full range of services, from Assurance and Tax to Business Consulting and Wealth Management. We possess extensive experience in industries such as technology, life science, financial services, real estate, nonprofit, retail and wine. Our SEC practice is the 12th largest in the nation and half our partners have substantial Big Four experience. The firm has been recognized for excellence in all aspects of our business. In 2009, BPM received nearly two dozen awards, such as Best Places to Work, Top Corporate Philanthropists, Fastest Growing Companies and the Excellence in Business Ebbie. In 2010, the firm converted to a corporation and established an Employee Stock Ownership Plan (ESOP), making BPM the first full service accounting firm in the nation to adopt a benefits plan of this kind. For more information, please visit

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