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Paul Hobbs Wines welcomes new Director of Marketing

Posted on June 11, 2021

June 11, 2021 Paul Hobbs Wines is pleased to announce the addition of Tanya Beers to the company’s executive team as Director of Marketing, beginning June 14. With over 10 years’ experience, Beers joins the organization after recently working at Constellation Brands where she developed marketing programs for their premium and commercial wine portfolio. Prior to Constellation Brands, she held positions at and Vinfolio, Inc.

“I am thrilled to welcome Tanya to our organization. Her broad view of the market will help lead the next phase of our organization’s success,” says Paul Hobbs. 

Beers will lead the marketing efforts for the Paul Hobbs Wines & Paul Hobbs Selections portfolios throughout the U.S. and internationally, managing the company’s strategic brand planning and communications. She will be based at the winery in Sebastopol, CA.

About Paul Hobbs Wines 

Founded on Paul Hobbs’s pioneering spirit and adventurous pursuit of innovation and discovery, Paul Hobbs Wines is a highly curated selection of superior quality wines. Through sustainable farming, meticulous vineyard management, and minimally invasive winemaking techniques, each wine expresses its vineyard origins with finesse, complexity and authenticity. The company’s portfolio spans the globe; domestic projects include Hobbs, Paul Hobbs Winery, and Crossbarn (California), Hillick & Hobbs (Finger Lakes, New York). The international ventures, imported to the U.S. by Paul Hobbs Selections, includes Viña Cobos (Argentina), Crocus (Cahors, France), Yacoubian-Hobbs (Armenia), and Alvaredos-Hobbs (Galicia, Spain). For more information, visit and

Region: Napa & Sonoma
Job Function: Marketing

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