Constellation appointed Kate Voyten senior vice president, brand management for wine and spirits
Constellation Brands, Inc., a leading beverage alcohol company, announced today that it has appointed Kate Voyten to its newly created role of senior vice president, brand management for the company’s wine and spirits portfolio. She will join the company effective August 3rd.
In this role, Voyten will oversee the wine and spirits brand management organization, leading the development and execution of its wine and spirits portfolio vision and brand marketing strategies. She will be based in the company’s wine and spirits headquarters in San Francisco and will serve as a member of the wine and spirits leadership team reporting directly to Jim Sabia, Constellation’s chief marketing officer with accountability to Robert Hanson, president of the company’s wine and spirits division.
“We are thrilled that Kate is joining our team as we continue to drive our wine and spirits business transformation,” said Jim Sabia and Robert Hanson. “Kate brings impressive CPG brand management experience, rich consumer insight, and strong cultural leadership skills that we’re confident will strengthen our team’s ability to build a bold and innovative, high-end wine and spirits portfolio that delivers exceptional consumer experiences. We look forward to partnering with her to drive consumer awareness, equity and loyalty across channels for our incredible brand portfolio.”
Voyten joins the company following her most recent role as Vice President Marketing at Hertz Global Holdings Inc., where she led the digital transformation, innovation and omnichannel strategy for the company's loyalty programs. Previously, Kate served over 17 years at Procter & Gamble across brand management roles of ascending leadership, including Herbal Essences & Hair Food, SK-II, Gucci and Escada Fine Fragrances, and CoverGirl, among others.
“I am excited to join Constellation’s talented team and collaborate with Jim, Robert and my colleagues across the wine and spirits business to drive its bold strategic vision,” said Voyten. “Constellation’s values and commitment to ‘consumer obsession’ aligns closely to my ambitions, and I look forward to working with the team to drive industry-leading growth for this amazing collection of brands.”