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Victory Wine Group Hires John Samuels as General Manager

Posted on April 03, 2020

Victory Wine Group is pleased to announce that John Samuels has joined our team in a newly created role of General Manager.  John will work with the entire Sales, Brand, and Operations management teams to continue to improve Victory processes, procedures, and results.

A bit about John:

John Samuels comes to Victory Wine Group with over two decades of restaurant, fine wine, and wholesale experience.  His latest position was with Southern Glazer’s Wine & Spirits as the South Central Regional Sales Director managing multiple sales teams and strategic development in Louisiana, Oklahoma, Arkansas, and Tennessee.  John lived in North Texas from 2014 to 2017 as the Director of Business Strategy for SGWS Texas.    With all his corporate background, John comes from humble roots.  He started in Little Rock, Arkansas with a small, family owned and operated wholesaler called Central Distributing that specialized in fine wine and craft spirits.  He quickly learned the value of customer relationships, supplier management, quality distribution, and developed a passion for sales analytics, marketing, and business strategy. 

John and his wife Lori have been married for twenty-four years and live in Frisco, Texas with their four children Lilly, Joey, Sarah, and Jonathan.  They are all very happy to be among the newest additions to our expanding Victory Wine Group family. 

Region: Southwest, USA
Job Function: President/Owner/GM, Sales/Marketing

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