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3 Badge Mixology Appoints Gustavo Baena as Midwest Market Manager

Posted on December 10, 2019

Sonoma, Calif.—3 Badge Beverage Corporation’s Mixology division has hired Gustavo Baena as Midwest Market Manager. Based in Chicago, Baena now oversees sales for the 3 Badge spirits portfolio in Illinois, Indiana, Kentucky, Michigan, Minnesota, Ohio and Wisconsin.

Baena comes to 3 Badge Mixology from Stoli Group USA, where he was the State Manager of Illinois. He was previously the Field Sales Manager at Constellation Brands and before that the Illinois Market Manager at Tequila Avión. During his time at these positions, Gustavo gained extensive experience on the supply and distribution side of the busines

“Gustavo’s relationships with retailers and distributors are outstanding,” said August Sebastiani, president of 3 Badge Beverage Corporation. “We’re delighted to have him head our business in the Midwest region. He will be a great asset in continuing to grow our spirits business.”

3 Badge Mixology has a diverse portfolio of spirit brands from around the world that are rooted in tradition. The brands include Bozal Mezcal, Kirk & Sweeney Rum, La Pivón Vermouth, Pasote Tequila and Uncle Val’s Gin. For 2019, 3 Badge Mixology portfolio shipments are up more than 20% from last year, highlighted by Bozal (up 90%) and Pasote (up 35%).

3 Badge Beverage Corporation is based in Sonoma, California, and was founded in 2009 by August Sebastiani. The company offers a diverse collection of everyday luxury wine and spirits, and its mission is to over-deliver on quality and value. The company is located at 32 Patten Street, Sonoma, CA 95476. Additional information is located at

Region: Napa & Sonoma
Job Function: Sales/Marketing, Midwest Market Manager

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