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Southern Glazer's Wine & Spirits Announces Key Commercial Promotions

Posted on November 13, 2019

Miami, Flo.—Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it has appointed Scott Oppenheimer as President of East Region, and Mark Chaplin as Vice President, Sales & Marketing, effective January 1, 2020. Oppenheimer will report to John Wittig, who will be assuming the role of Chief Commercial Officer, effective January 1, 2020, as recently announced. Mark Chaplin will report to Gene Sullivan, who will be assuming the role of Chief Sales & Marketing Officer, also effective January 1, 2020, as recently announced.

President of East Region Scott Oppenheimer
In his role as President for the East Region, Scott Oppenheimer will lead the Company’s operations in eight Eastern U.S. markets and the U.S. Virgin Islands.
Remarking on Scott Oppenheimer’s appointment, John Wittig said, “I know few more disciplined, consummate professionals than Scott. In his over three years with Southern Glazer’s, he has elevated the performance of our Control States and Canada division markedly—building a world-class team and operation.”

“Scott is a highly effective leader with a long track record of success,” added Chief Operating Officer Brad Vassar. “He is a savvy executive who recruits great talent, builds impactful teams, and fosters high levels of integrity. I look forward to seeing John and Scott partner to take our sales capabilities and tools to new heights in the East Region.”

Scott Oppenheimer currently holds the role of Regional President for the Control States and Canada, which he has held since mid-2016. Prior to joining Southern Glazer’s, he held numerous sales, marketing and leadership roles throughout a long career in the beverage alcohol industry, including serving as Senior Vice President, Control States and Military for Moet Hennessy USA.

An appointment regarding future leadership of the Control States and Canada will be announced in December.

Vice President, Sales & Marketing Mark Chaplin
In his new role as Vice President, Sales & Marketing, Mark Chaplin will report directly to the Chief Sales & Marketing Officer—supporting sales execution excellence, working with strategic supplier and customer partners, and helping implement the Embed, Embrace and Execute (E3) strategy throughout the Company.
“Mark will be my right hand in this new role,” commented Gene Sullivan. “Essentially, he will serve as my ‘chief of staff’—supporting all of my key, day-to-day responsibilities as I assume the Chief Sales & Marketing Officer role. I have worked closely with Mark in the East Region and have been impressed with his intelligence, drive and collaborative approach—qualities that will no doubt make him successful in this new role.”

Mark Chaplin will work closely with the Company’s dedicated supplier divisions, the Supplier Management and Business Development (SMBD) group, and National Accounts—along with the Regional Presidents—aligning their actions and communications to realize both the Company’s and trading partners’ goals.

He currently holds the role of Director of Sales and Commercial Operations for the East Region. Prior to that appointment, he worked in the East Region Commercial Strategy group, where he contributed to various key strategic initiatives, including route-to-market restructuring and commercial operations designs. Mark Chaplin’s work experience prior to Southern Glazer’s includes positions with Gallo Sales Company, Merrill Lynch, Grant Thornton, and Morgan Stanley Smith Barney. Mark Chaplin earned his Master of Business Administration degree from the University of Miami in 2017.

About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs nearly 22,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit

Region: Florida
Job Function: President/Owner/GM, President of East Region

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