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Broadbent Selections Announces Two New Executive Leaders

Posted on October 28, 2019

Richmond, VA—Broadbent Selections Inc., a leading importer of fine wines, has appointed a new Chief Operating Officer and a new Chief Marketing Officer.

Broadbent Selections has hired Fred Reno as its Chief Operating Officer. Reno is a wine business executive with forty years of experience in the wine industry, most recently as the Founder of Thomas Jefferson Wine Company. Reno began his career in Washington, DC retail in 1979. He went on to be instrumental in building two fine wine brands, William Hill Winery in 1984 and Sonoma-Cutrer in 1988 which became the number one requested Chardonnay in top American restaurants. In 1995, Reno took control of the Henry Wine Group and established it as the leading independent fine wine distribution company in the country. In 2008, the Henry Wine Group was voted “Best Wine Wholesaler in America” by Meininger. In 2009 Reno was recruited by Jess Jackson and became Director of the West Burgundy Wine Group, a division of Jackson Family Wines, which he created prior to his departure in 2015. “Fred brings a proven track record of growing businesses and building brands and he will bring another level of experience to the already dynamic team at Broadbent Selections” said founder and CEO Bartholomew Broadbent.

"I am excited to be joining Broadbent Selections. My entire career I have always been associated with the highest quality wines and Bartholomew Broadbent has built an incredible portfolio of some of the finest producers from around the world of wine,” Reno said. “I look forward to contributing to his success as one of the top echelon of importers in this country.”

Catherine Miles, the former Senior Vice President/Director of Marketing, has been promoted to Chief Marketing Officer. Miles joined the company as its New York Regional Sales Manager in 2001. Prior to joining Broadbent Selections, she was one of Broadbent’s first supporters while General Manager and Wine Director at the James Beard Award-winning City Grocery restaurant in Oxford, Mississippi. “Cat’s strong leadership and her innovative marketing strategies have grown the reputation and image of the company on every level,” said founder and CEO Bartholomew Broadbent, “The strength of Broadbent Selections can largely be attributed to Cat's role.” Miles was recently named one of the three most admired women in the wine importing business, along with Martine Saunier and Becky Wasserman in

About Broadbent Selections
After relaunching Madeira in the USA in 1988, Bartholomew Broadbent initially formed Broadbent Selections to introduce his own line of Ports and Madeiras, subsequently also electing to represent other great family wineries. Established in San Francisco in 1996, Broadbent Selections has long been recognized as a fine wine importer. Headquartered in Richmond, Virginia since 2009 Broadbent Selections is a leading pioneer of family owned wineries and emerging regions from around the world. In 2019 Broadbent Selections was nominated by Wine Enthusiast Magazine as Importer of the Year (winner to be announced on October 31, 2019). Along with a range of Broadbent produced wines in Portugal and Austria, Broadbent Selections represents 34 wineries and the people behind them from Argentina, Australia, Austria, Chile, England, Germany, Italy, New Zealand, Portugal, Spain, California and Virginia in the United States, South Africa and the iconic Chateau Musar from Lebanon.

Region: Virginia
Job Function: Chief Operating Officer

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